Wed, 1 April 2020
Matt George is the kindest man alive.
Don't believe me? Well, consider this. The Peoria, Illinois-based writer, speaker and CEO of the Children’s Home Association of Illinois is the former Executive Director of the Hult Center for Healthy Living and the former President and CEO of Youth Farm, which later merged with Children’s Home in 2007, under his leadership.
In addition to his work at Children’s Home, Matt helps raise funds for local nonproﬁts, including Neighborhood House, The Hult Center for Healthy Living, Crimestoppers and more.
But I know a lot more than Matt's resume. That's because my company published his #1 bestselling memoir/business book NonProfit Game Plan and so I had a front-row seat on his journey from behind-the-scenes rainmaker to public face.
In this episode, we discussed how a mentor played a crucial role in this transition, the way his book has changed his entire career and why he doesn't track book sales, among many other topics.
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Wed, 25 March 2020
After graduating from Iowa State University with a degree in mechanical engineering, Paul Shirley embarked on a nine-year professional basketball career that included stops on three NBA teams, five teams in Europe, and several minor league outfits, some of which even paid him on time.
While playing for the Phoenix Suns, Paul started a blog that led to a book deal with Random House. That book, Can I Keep My Jersey?, was released to wide acclaim in 2007. Paul has since written for Esquire, The Wall Street Journal, Slate, ESPN.com and for FlipCollective.com, a website he started.
Paul lives in Los Angeles, where he runs a co-writing space called Writers Blok. His second book, Stories I Tell I Dates, was released in 2017 and developed into a podcast of the same name in 2018.
But more relevantly than any of that, he was the first person I've ever interviewed LIVE—yes, this episode was recorded in front of a live audience in Los Angeles. Considering the fact that it's nearly impossible to get anyone in LA to go anywhere at rush hour, I was blown away that people showed up to listen to two authors talk about book launches on a Friday night.
If you're looking for an incredibly funny episode, this is it. YES, a show about book launches can not only gather a crowd on a Friday night in LA but also make people laugh.
If you listened to the episode, you know that I promised you a deal at Paul's "writing studio" Writers Blok. All you have to do to get 30% off membership for up to 12 months is go to the Writers Blok site, purchase a membership and use LAUNCHPAD as a coupon code.
WANT MY FREE GUIDE TO WRITING A MEMOIR? GO TO WWW.MEMOIRDOWNLOAD.COM.
Wed, 18 March 2020
Originally from Dublin Ireland, David Nihill is the founder of FunnyBizz Conference, bestselling author of Do You Talk Funny?, winner of San Francisco International Comedy Competition, runner up in the Moth’s largest US Grandslam storytelling competition and the first-ever Irishman to have a special on Dry Bar Comedy. His work has been featured in Inc, The Huffington Post, Forbes, Fast Company, Lifehacker, The Irish Times, TED, The Irish Independent, Today FM, and on TV3.
He and I met through friends a few years ago and I was immediately impressed not only with his barely indecipherable accent but also with how much knowledge he possessed about marketing, books and how to make them successful. This impression was only solidified when, a few days later, he sent me an email packed with all the strategies he'd used to make his book so successful that he was able to then sell it to a major publisher.
In this episode, we go through all those ideas and more. If you listened to the episode, you know that I promised I would give you the email he sent out to his launch team, which you are welcome to copy and steal (he will never know, unless he's reading this, in which case I say hi David!) You can get it by grabbing the show notes by going to https://www.launchpadpub.com/blog/david
WANT TO WRITE YOUR OWN MEMOIR? GRAB MY CHEAT SHEET BY GOING TO https://www.launchpadpub.com/memoir-download.
Wed, 11 March 2020
Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People.
He's also someone I met last year and adored from the get go.
As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences.
And with his book, Your Brand Should Be Gay (Even If You're Not), he's sharing them with you.
He also shares, in this interview, the strategy he used to increase pre-orders—namely offering a series of bonuses to anyone who ordered ahead of time. His strategy—offering consulting calls with him and his team to those who ordered multiple copies—resulted in the book launching to #1 immediately.
WANT TO WRITE A MEMOIR?? DOWNLOAD MY FREE GUIDE TO HOW TO DO IT HERE>>>https://www.launchpadpub.com/memoir-download
Wed, 4 March 2020
Dan Peres was editor in chief of Details for fifteen years, starting in 2000, when the title relaunched under his leadership. During his tenure, the magazine won many awards, including two National Magazine Awards. Before taking the editorship of Details, Dan spent nine years at W magazine, overseeing bureaus in Paris, London, and Milan. While in college, he worked as a copy boy at the New York Times and later as a research assistant at Esquire. He is the author of Details Men’s Style Manual. He lives in New York and has three sons.
He's also someone I've known since he first started at Details. As a freelance writer for the magazine (who also happened to worship every word published in it). I grew accustomed to allowing my month's rent to be determined by Dan's final decisions (if a magazine decided to kill your story because the editor decided the topic was no longer appealing, that meant suddenly getting paid 10% of what you'd signed up for). It's therefore fascinating to witness him joining the other side—learning what it's like to be at the mercy of an editor's whims and having to hustle to get people to care about your book.
In this conversation, we cover the whole transition...and also get into maybe WHY some of the Details decision-making was so impossible to predict.
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Wed, 26 February 2020
Courtney Friel is best known for her work as a news anchor at KTLA in Los Angeles, where she also hosts the video podcast “Keepin It Friel: Conversations on Recovery.” She previously worked as a national correspondent for Fox News Channel and hosted the “World Poker Tour." She has more than a decade sober and speaks on the topic all around the country. Courtney grew up in Philadelphia PA, but now lives in LA with her son and daughter.
She is also the author of Tonight at 10: Kicking Booze and Breaking News, which was released in January and which I am very proud to say Launch Pad published. The back story is, as follows: Courtney and I became friends back when we both lived in New York between 2007 and 2010. She was an anchor on Fox News and I went on a lot of the shows to talk about addiction and recovery.
At parties (she had some epic bbqs back in the day), she would corner me and ask me about what it was like to be sober. I didn't think much of it. In my experience, people who actually need recovery tend to avoid sober folks like we're cops or their moms back when they were in high school. All of which is to say I was very surprised when she told me, a few months after those inquiries started, that she needed to go to rehab.
Flash forward to a few months ago. During a tour at my housewarming party, I showed Courtney and a bunch of other people my recording studio. The next day she called and confessed that she had a book scheduled to come out but things had gone awry with her publisher. Long story short: my team and I jumped in, re-named the book, gave it a new cover, had Courtney record the audio version and voila, it hit the world.
The news cycle went crazy for some of the tidbits in the book (particularly the one about how Trump asked her to come to his office so they could "kiss") but it's the story of recovery that resonates.
In this episode, we get into all of that and more.
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Wed, 19 February 2020
Gigi Levangie is the New York Times bestselling author of eight novels, including the recently released Been There, Married That. She's also the screenwriter of the hit film Stepmom, starring Julia Roberts and Susan Sarandon.
But that's not all! Her novel Starter Wife was made into a USA miniseries and series starring Debra Messing and her novel Maneater was made into a Lifetime miniseries starring Sarah Chalke.
But she's not all work! In fact, she's one of the most fun and hilarious writers I know. She's also lived several lives—not only has she raised three batches of kids (long story) but she was formerly married to prolific producer Brian Grazer and now has a hot French husband.
As an author who gets a lot of attention whenever she releases a book, Gigi isn't someone who employs all the newfangled marketing techniques involving newsletter lists, CTA's and funnels. But while she still does the old school promotional things, like going on TV when her books are released, she's open to embracing the new. Call this episode an intervention of sorts, where I all but force her to promise me she'll add a newsletter sign-up to her website.
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Wed, 12 February 2020
Nicholas Erik is a science fiction and fantasy author who also writes in-depth marketing guides; this is, in fact, how I discovered him...when I stumbled across this epic guide to free book sites and then went down the amazingly informative rabbit hole that is his website.
While he’s launched over a dozen books in a variety of genres, he also specializes in Amazon, Facebook and BookBub ads. I liked this interview because it was straight-up technical…like you could almost say we were talking literature but doing MATH.
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Wed, 5 February 2020
Jane Ubell-Meyer is an award-winning entrepreneur and former television/film producer (TV credits include Good Morning America and Entertainment Tonight, among many others).
She taught at New York's Fashion Institute of Technology for seven years and is a speaker and mentor to authors and entrepreneurs. These days, she sits atop Bedside Reading, a program that places books by the bedsides in luxury hotels and in the media. She's also the most out-of-the-box thinkers I've ever met when it comes to getting a book out there.
I mean, would YOU have connected a successful launch to your BANK or Walmart? Me, neither.
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Wed, 29 January 2020
Lori Gottlieb is a psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which is being adapted as a television series with Eva Longoria. In addition to her clinical practice, she writes The Atlantic’s weekly “Dear Therapist” advice column and contributes regularly to The New York Times and many other publications. She is also a TED speaker, a member of the Advisory Council for Bring Change to Mind and advisor to the Aspen Institute. A contributing writer for the Atlantic, she has written hundreds of articles related to psychology and culture, many of which have become viral sensations. She is a sought-after expert in media such as The Today Show, Good Morning America, The CBS Early Show, CNN, and NPR’s “Fresh Air.” Learn more at LoriGottlieb.com or by following her @LoriGottlieb1 on Twitter.
She's also someone I've known for over a decade (we first met at a dinner in LA and then the next time we saw each other, it was when we appeared The CBS Morning Show together years later...btw, I Googled for the clip, thinking in no way I would find it but oh my God here it is. I couldn't bring myself to actually watch it because watching something I said on TV when I was probably exhausted—that show taped EARLY—overly made up and nervous? No, thank you!!)
Anyway, she's a prolific writer but she has OUTDONE herself with her latest book. It's the kind of book that inspires you to go back to therapy (at least that's what happened to me), have a deeper conversation with your boyfriend than you've ever had (me again) and burst into spontaneous tears in Trader Joe's if you happen to be listening to the audio version while shopping (er, yeah me of course it was me).
I was thrilled that Lori agreed to talk to me, given that she may be the busiest writer on the planet right now (in addition to her full therapy practice, she gets roughly 100 queries a week now from people looking for a therapist; this in addition to her freelance writing career, TED talks, podcasts, TV shows and the sort of balancing act one must do if their book has been on The New York Times bestseller list for the past NINE months).
In case it's not obvious, I love this episode. And I loved her book so much that I will almost tell you to read it before you even listen to this. But who am I kidding, I love downloads! Listen to this and then grab the book if you haven't already.
WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO HERE TO DOWNLOAD THE LAUNCH PAD FREE GUIDE: WWW.MEMOIRMONEYMAKER.COM.