Info

Entrepreneur Publishing Academy

Make no mistake; if you’re an author, you’re an entrepreneur. You’re selling the world on your book, aren’t you? Of course, it’s not as easy as launching a business and then tossing any old book up on Amazon. That’s why Entrepreneur Publishing Academy teaches entrepreneurs to publish books on the specific topic and in the specific way that will launch or grow their businesses. The show, which is hosted by publisher and New York Times bestselling author Anna David, has been named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur. It's a combination of solo question-and-answer episodes and interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Subscribe now so you don't miss an episode, view show notes at www.entrepreneurpublishing.academy and learn more about publishing with Anna David at www.legacylaunchpadpub.com. Don't know where to start? Some of the most popular episodes include "How Do I Get Media Attention from My Book," "A Play-by-Play Breakdown of How James Altucher Launches a Book" and "Chris Voss on How to Negotiate a Book Launch."
RSS Feed Subscribe in Apple Podcasts
Entrepreneur Publishing Academy
2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June


1970
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Nov 23, 2022

Tony Lyons, the CEO of Skyhorse Publishing, is not one to shy away from controversy.

 

He's known, in fact, for picking up books from other publishers when the authors are "cancelled."

 

I'll be honest...I was scared to record this conversation because the times we live in—where anything you say if you don't subscribe to a certain way of thinking can be an opportunity for others to take you down. But the fact is, I believe that everyone should have a right to say what they believe, even if it's not what I believe, and that a mob mentality approach to scandals doesn't help anyone.

 

And so we got into all of it—how Skyhorse picked up Woody Allen's memoir after Hachette cancelled it, the ways some of his books have lost "likes" when they've been squashed, the money Vanity Fair must have spent punishing him for the Allen book and more. We also talked about which media opportunities can really move the needle in terms of book sales, why newsletter lists matter, how editorially influenced the New York Times bestseller list is and just how few sales you can have to make it on the list...among many other topics.

 

Brace yourself for this one.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 16, 2022

Brian Sachetta is the author and owner of “Get Out of Your Head,” a brand and book series that seeks to help folks overcome anxiety and depression.

 

As a software developer, he combines his experiences in the tech world with previous mental health battles to draw parallels between computer systems and the human mind in order to give readers practical strategies for evading their own psychological demons.

 

His two books—Get Out of Your Head: A Toolkit for Living with and Overcoming Anxiety and Get Out of Your Head Vol. 2: Navigating the Abyss of Depression—are designed to help those struggling with anxiety and depression.

 

In this episode, we had every intention of discussing Amazon glitches and working the back end of the site when publishing trouble arises but we got so into our discussion about trademark troubles, beta readers and how important it is not to trash other writers that I simply didn't allow him to discuss our planned topic. 

 

Juicy stuff here! I think you'll love it. For more about Brian and his books, go to Get Out of Your Head.

 


 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 9, 2022

Of all the interviews I've done, the one I'm asked about perhaps the most often is with the iconic Robert Greene.

 

This, of course, is not surprising. Greene is an icon in the writing world—as adored by rappers as he is by intellectual entrepreneurs for his meticulously researched tomes on power, seduction, narcissism and more.

 

What is surprising is what he revealed in this interview—namely, that traditional publishers don't do anything to support authors, why podcast promotion is so important and how listening to "the muse" while you write is one of the worst things you can do.

 

Please soak in this re-release as much as you can. It contains GOLD. 

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 2, 2022

Chris Voss is someone who seems to have popped up out of nowhere before beginning to appear everywhere.

 

A former hostage negotiator, Voss watched his New York Times bestselling book, Never Split the Difference, become an instant classic in the business world as entrepreneurs soaked up his tactics. 

 

But how, exactly, did his book skyrocket to the top of bestseller lists and become so highly quotable? Turns out Voss took a very deliberate approach to his book promotion and it paid off handsomely. Spoiler alert: podcast interviews changed the game while book tours did not.

 

Listen to this can't-miss episode re-release to find out more.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Oct 26, 2022

Misty McAfee is an author, marketer, real estate agent and delightful human. She's also someone who has some writing out there that could be relaunched—in particular a book on codependence she released in 2015 and a play she released in 2021.

 

In this episode, we went through both and discussed how she could change her title, cover, description, publishing company and more.

 

We also discussed what made her launch the way she did, how to relaunch a book while keeping your existing Amazon reviews and what happens when you dedicate a book to a now ex-husband.

 

Everything we discuss can be applied to your own books so take some notes for either your upcoming launch or a relaunch of any existing book!

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Oct 19, 2022

Dan Nicholson graduated summa cum laude from Seattle University with degrees in accounting and information systems before completing a fellowship at the Governmental Accounting Standards Board. He went on to work at Deloitte and various Fortune 500 companies and has been named to CPA Practice Advisor’s 40 Under 40 list of global accountants four times.

 

But, as he might say, blah blah blah.

 

His passion—and what he wrote his book Rigging the Game about—is what he had to unlearn after doing all those impressive things. He poured it all into Certainty U, a program that helps purpose-based entrepreneurs "get lucky."

 

On this episode, we discussed how he was able to sell thousands of copies of a book he hadn't yet written—in short, how he was able to rig the book publishing game. (And how you can, too.)

 

For more about Dan and his book, go to www.riggingamazon.com.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Oct 12, 2022

Did you launch a book and have it not go according to plan?

 

That's what happened to John Checki, which is why he's the ideal person to feature on my new type of episode, "How to Fix a Broken Book."

 

He released his book, Spend Time and Save Money, in 2020 and while it's served as a business card for his son JJ (they wrote it together), it hasn't moved the needle nearly as much as it could have.

 

And so we discussed how his title, cover, description, byline, publisher name and reviews, among many other things, could be improved.

 

I'm terribly excited about this because even though listeners can't see the Amazon page in discussion (unless you go here), the episode contains so many actionable steps you can take if you're gearing up for a launch (or want to launch your book so successfully that you don't need to consider a re-launch).

 

John said he was going to implement these suggestions for a Thanksgiving relaunch and my plan is to reach out to listeners/subscribers whenever one of the books we've revamped in one of these episodes is relaunched and all support each other. (Except for me, who has been banned from doing Amazon reviews. We get into that in this episode.)

 

Enjoy and learn what not to do, or at least how to fix it. After all, it's never too late to fix a broken book.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Oct 5, 2022

Many authors are afraid of getting sued.

 

Many authors are confused about copyright. (It's legit confusing.)

 

Many authors don't know that they should establish an LLC.

 

That's why author and attorney Maria Riegger's advice and suggestions were so useful. 

 

In this episode, we talked about how to copyright your book, the risks of writing about someone you know and the importance of setting up an LLC, among many other things.

 

She's also written a book, Legal Issues Authors Must Consider, that's entirely focused on these topics.

 

So dig into this episode. And protect yourself!

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Sep 28, 2022

Oh, wait a treat this one is!

 

Here you're getting four for the (free!) price of one: a round table interview with four of my clients at ONCE: Barbara Legere, Tamar Hermes, Chris Joseph and Lauren Schwarzfeld on the anxieties and excitement of their first book launch.

 

Only listen if you want to hear the disparate experiences authors have on their first book launch!

 

IF YOU'RE WRITING A NON-FICTION BOOK, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Sep 21, 2022

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands and marketers looking to build long-term, sustainable audience growth systems.

 

We met five years ago at the World Domination Summit in Portland and I've followed his work religiously ever since. I've had other guests on before to talk about how authors can get booked on podcasts but I wanted to bring him on to talk about how authors can turn their books into podcasts (think Tim Ferriss' Tools of Titans).

 

In this episode, we talked about why you don't just want to make your podcast a rehash of your book but more a jumping off point, a way you could release a podcast while writing your book, thereby making your listeners into beta readers of sorts and how the way to be successful in a book-to-podcast transition is to have a strong thru-line.

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Sep 14, 2022

Boy, does Craig Stanland have a story to tell.

 

It starts with the FBI knocking on his door, followed by two years in prison.

 

But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made.

 

Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently.

 

Find out about that, as well as how he's planning to use videos to launch his next book, in this episode.

 

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Sep 7, 2022

Holly Darling is the owner of Holly Darling HQ, a business that focuses on helping authors create and implement their email marketing strategies to sell more books and build their brand loyalty. 

 

In other words, she was the perfect person for me to interview about why you need to start your author newsletter list now—and the most effective ways to do that.

 

In this episode, we talked about so many things, including but not limited to: which newsletter provider is the best one to start with (hint: it's not Mailchimp), average open rates (and why open rates have been inflated lately), why to be vulnerable in your emails, how and why to split test, whether or not you should re-send emails to subscribers who don't open, where you should put your newsletter sign up in your book and finally why it's great to not have many subscribers.

 

In other words, actionable AF.

 

So dig in. And take action!

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 31, 2022

Craig Tuch is doing God's work.

 

At least when it comes to the author who really wants Amazon reviews.

 

See, Tuch started a company called Hidden Gems that, among other author services, provides a way for authors to gather reader reviews for their books. As anyone who has managed an Advanced Reader Team can attest, getting people to follow through on actually writing the reviews they've promised is no simple feat. Hidden Gems to the rescue—with very reasonable prices to boot!

 

In this interview, Tuch broke down how he gathered a list of 15,000 avid readers who love to review, why it's good to have bad reviews and how sticky the Amazon review process can be.

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 24, 2022

Rich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association.

 

He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to anyone who requests it and how writing a book could, theoretically, make an entrepreneur a cool five million.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 17, 2022

This solo episode is material from the book I'm currently writing (working title The Entrepreneur’s Guide to Preparing, Promoting and Profiting from Your How-to Book). I'm sharing it with you for several reasons:

 

1) If you're writing a how-to book, you need it. It is all about the WHY, WHAT and WHO of conceptualizing a how-to book.

 

2) I am practicing what I preach in this book, which is SHARE WHAT YOU'RE WORKING on with your audience so the people you're writing it for can give you feedback.

 

On that note, do you want ALL the advance intel about this book? In other words, do you want to be the first to hear about the latest tips and techniques when it comes to preparing for, promoting and profiting from your non-fiction book? Do you want to potentially be included in the book? PLEASE SIGN UP HERE. Excited to share the journey and all the exclusives with you!

 

SIGN UP FOR EXCLUSIVES ABOUT THIS BOOK IN PROGRESS HERE!

Aug 10, 2022

Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

You get it: the guy is POD OBSESSED.

 

So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found especially fascinating is what he had to say about why authors should pass on opportunities to go on certain shows and why appearing on smaller podcasts can be way more beneficial than going on the big ones.

 

Good one! Don't miss it!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 3, 2022

Today, in this solo episode, I'm answering the five most common questions first-time authors have. They are:

 

  • Do I need a copyright for my book?
  • How many copies of my book will be printed?
  • If I launched a book, and I didn't sell many copies, should I relaunch it?
  • Should I sell my book only on Amazon?

 

Forgive me, that's four. I honestly thought when I recorded it that it was five. I am truly this bad with numbers. Good thing I can do words, no?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jul 27, 2022

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:

 

  • Less money spent on ads
  • Less money and time spent on client acquisition
  • Less money spent on PR
  • More effective podcast interviews
  • Less time spent creating content
  • Less time spent coming up with keynotes since they can come from the book
  • Less worrying about the competition, and wondering why someone else got the media hit or speaking gig
  • Numerous opportunities to impress the F out of everyone who hears your best selling author
  • Have the most impressive business card imaginable on you at all times
  • Jump to the front of the line
  • Be a hero to your family (cheesy but true!)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jul 20, 2022

This solo episode is focused on the seven biggest mistakes first-time authors make. They are:

 

  • Skimping on cover design
  • Not optimizing book descriptions
  • Not have a reason why/CTA
  • Slacking on editing
  • Not gathering reader reviews
  • Not getting that it's not about them
  • Listening to people who give bad advice once the book is written

 

Listen to get all the deets!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jul 13, 2022

Scott Duffy is an entrepreneur and business strategist. He is listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance.

 

He's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more.

 

In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jul 6, 2022

Jerry Stahl is the iconic author of Permanent Midnight (made into a movie starring Ben Stiller), among nine other books (among them, OG Dad, Pain Killers, I, Fatty, Perv, Plainclothes Naked, Happy Mutant Baby Pills, Bad Sex on Speed and his latest, Nien Nien: One Man's Tale of Depression, Psychic Torment, and a Bus Tour of the Holocaust).

 

A Pushcart Prize–winning author, Stahl’s work has appeared in Esquire, Vice, The Believer, Tin House, Los Angeles Review of Books and the New York Times, among other places.

 

He also wrote the HBO movie Hemingway & Gellhorn (which earned a Writers Guild Award nomination), Bad Boys II and the cult classic Dr. Caligari and has written on the TV shows Maron, CSI and Escape at Dannemora (for which he received an Emmy nomination).

 

So you get it; he's done a lot. So why does he hate promoting his work so much? And how does he promote his work in spite of that? Find out in our spirited, sarcastic and deeply salacious (no, it's not salacious, I was just in the mood to be alliterative) interview.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jun 29, 2022

Jane Friedman has an icon in the publishing space. With over two decades of experience in the business, she is truly considered the world's leading expert on traditional publishing, self publishing and where the twain shall meet. She's the curator of The Hot Sheet, a biweekly paid newsletter, oversees a wildly popular blog and is also the author of The Business of Being a Writer.

 

In this episode, we discussed how important it is to know what you want your book to do for you, how to get bookstores interested in hosting you, the biggest changes in the publishing industry over the past year and so much more. 

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jun 22, 2022

Bridget Sampson is a Professor Emeritus of Communication Studies, the author of Communication Secrets for Success and the co-author of Communication Training and Development. She's also a TEDx speaker who helps other people write and deliver their TEDx talks. 

 

All of this made her the perfect person to talk to about how to convert your book into a TEDx talk, whether or not you should outline or write the talk out completely, how to book a TEDx slot, how many times to practice, what to wear and what to do if you bomb, among many other topics.

 

She also shared that people never seem to care that she was a professor for decades but they all care that she has a book and a TEDx talk. So get on it! It's easier than you think.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jun 15, 2022

Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media.

 

In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist's attention and why someone stealing a Yoo Hoo truck ended up being the best PR Yoo Hoo could get, among many other topics.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jun 8, 2022

Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a wedding DJ and even a Miss Baltimore Oriole.

But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money.

What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more.

So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode.

GET EXCLUSIVE ACCESS TO MY BESTSELLING BOOK BULLETIN (4 QUICK TIDBITS EVERY THURSDAY), BY GOING TO WWW.BESTSELLINGBOOKBULLETIN.COM

1 2 3 4 5 6 7 Next » 18