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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: 2019
Dec 25, 2019

In this episode of the podcast, Ian Harvie joined me on my couch to talk about his childhood in rural Maine, his journey to discovering his true gender identity, his recovery from alcoholism, and his new life in sobriety as a trans comic.

Dec 18, 2019

Author Sarah Hepola isn’t just a writer but the author of the biggest book about addiction since A Million Little Pieces (as a fellow author of a book about addiction, this pains me to write but only a little because her book is so God damn good).

 

Hepola’s memoir, Blackout: Remembering the Things I Drank to Forget, has been written about in seemingly ever publication known to man, clearly striking a chord among the recovery community and beyond. The Texas-based Salon essay editor has also written for The New York Times Magazine, The New Republic, Glamour, The Guardian, Nerve and Slate, among others, and is as modest about her book’s success as possibly only a Texan can be.

 

In this episode, we talk about the relative coolness of sobriety, crying every day, whether or not Tinder dating profiles should mention sobriety and if a best-selling book can actually make you happy, among many other topics.

Dec 11, 2019

Actress and artist Jemima Kirke came on the podcast. Yes, those are thrilling words to write. This is not only exciting because she’s luminous, talented and plays Jessa on freaking Girls but also because she has a history with substances that you don’t hear many people share about.

 

After a wild youth, which included multi-day benders and bouts of depression, Kirke showed up at her mom’s in early 20s, saying she was ready for rehab. She went from one treatment center to the next, finding enough fault with the program there for her to be kicked out (but not before meeting the man she eventually married, who happens to now own a sober living).

 

After years of staying sober and doing the 12-step thing, Kirke began to question whether the one-size-fits-all philosophy about addiction applied to her. And so she had a drink. Contrary to what she’d been told, nothing bad happened. That was a few years ago and in that time, she’s watched her career rise to superstardom and embraced motherhood (in addition to the two kids she has with her husband, she is also the step-mother to his kids from a previous marriage).

 

In this episode, we talk about self-hatred, rehabs just out to take your money and if meeting your future spouse in treatment is “trauma bonding,” among other topics.

 

DO YOU WANT TO SHARE YOUR STORY? DOWNLOAD OUR FREE GUIDE TO WRITING A MEMOIR HERE!

Dec 4, 2019

What is there to say about Moby that hasn’t already been said?

The legendary musician, who burst onto the scene with his fifth studio album, Play, is also a DJ, photographer and soon-to-be memoirist (we all know he’s a descendant of Herman Melville, right?) And it’s not just his own music he’s had a hand in; the active animal rights supporter has remixed, co-written and produced music for many of the other greats.

But let's talk about how, in his 40s, he launched into a whole new life: after a bout with sobriety when he was a Christian, Moby developed this reputation as something of a puritan. But he was actually boozing it up, as well as taking plenty of recreational illegal substances, while he brought the party back to his place. It wasn’t until he got to his 40s and the hangovers started to get debilitating that he started to look at the possibility of sobriety. Now he’s years into the sober game and growing all the time. In this episode, he and I talk about deciding to get sober, relapsing, how unappealing the thought of having just a drink or two is and and the fact that people still come up to him on the street to thank him for the epic parties he used to have, among many other topics.

Nov 27, 2019

Georgia Hardstark has blown up since she and Karen Kilgariff launched the mega popular My Favorite Murder podcast.

But what was she up to before that?

This episode—a re-release from several years ago—focuses on exactly that.

So who is Georgia Hardstark?

Find out everything and more in this ep.

Nov 20, 2019

Bestselling author, ultra-endurance athlete, plant-based nutrition advocate and sober father Rich Roll has been hailed as one of the world’s fittest men. He also graduated from Stanford and Cornell Law and built up a successful law practice, all while drowning in alcohol. Then, after years of sobriety, he realized he was anesthetizing himself with food the way he had with drinking and what started out as a cleanse turned into—well, one of the world’s fittest men. Here, we talk about familial expectations, being an alcoholic in New York and the spiritual aspects of recovery as well as the tragic death of Philip Seymour Hoffman, among many other things.

THIS IS A RE-RELEASE OF AN OLD EPISODE AS WE PREP FOR THE SHOW RE-VAMP (get excited)!

Nov 14, 2019

Marc Maron appeared on the podcast in 2017, back when the focus of the show was on addiction and recovery. This re-release covers his life BEFORE Obama strolled over to his garage for an interview, before he was starring on Glow...essentially when he was already huge but not the hugest.

The legendary comedian and host of the immensely popular WTF podcast needs no introduction but I'm giving him one anyway: Marc Maron has spent a couple of decades honing his craft, has appeared on Conan more than 40 times and is essentially the person responsible for putting podcasting on the map.

Nov 6, 2019
Professional athlete Lewis Howes and host of the podcast The School of Greatness is also what’s known as lifestyle entrepreneur.
The short version of the story is this: sidelined by an injury while playing professional football, Howes had no money, nowhere to live and no interest in doing anything but the sport that he could no longer do.
 
So he took to his computer and managed to become a social media maven in just a few years, earning millions in the process and then coaching and inspiring many others to do the same.
 
As it turns out, he was also dealing with having been sexually abused as a child—an event he never shared with anyone until recently. Now he’s doing what he does: telling others about it so that they can be released from their own shame and then become, as he would say, great. In this episode, he and I talk about dreams, passion, finding inspiration and handling adversity, among many other topics.
 
This is a re-release of one of my most popular episodes from years ago. Enjoy it now that Lewis has become one of the darlings of podcasting—and arguably the world!
 

Could a book help your business? Click here to find out: www.futureauthorquiz.com.

Oct 30, 2019
Dr. Neeta Bhushan is a former cosmetic dentist turned best-selling author, international speaker, social entrepreneur, advocate of emotional health, and leadership coach.
 
She helps entrepreneurs own their story, create their message in the form of books to chart their next big chapter.
 
She conducts Book To Bestseller workshops, and optimizes businesses to scale their message, their business, and their impact.
Despite having met Neeta a few times, I had no idea what her back story was until this interview—in short, how she was orphaned t a young age, survived an abusive marriage of domestic violence, faced homelessness and essentially defines gritting out of the dark. (Her book is called Emotional Grit, natch.)
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Oct 23, 2019
Melyna Harrison is a 7 Figure Entrepreneur and a business coach. While that's amazing, the craziest part of her story is where she was able to build that from.
 
See, she and her husband were doing just fine—his business was moving along, they had a couple kids—when, out of nowhere, they lost everything.
 
She realized she could feel sorry for herself or she could do something.
 
She chose the latter.
 
That led to her becoming a network marketing leader, with 300,000 people under her.
 
Yes, 300,000.
 
How did she do that—while continuing to be a wife and mother (they now have four kids in all)?
 
Hear all about that—and about why she chooses to tell people about her life's darker sides—in this episode.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Oct 16, 2019
Nick Sonnenberg is a serial entrepreneur, business efficiency consultant, Inc. columnist and author of the book Idea to Execution. He is the founder and CEO of Leverage and Efficient Frontier Solutions, as well as co-founder of the Bullseye Mastermind Group. And he's worked with every big business name in the book, from Tony Robbins to Jay Abraham.
 
He's also always seemed, to me, to be the ultimate example of someone who's 100% "together," whatever that's come to mean today. He's also always seemed, to use another word that can conjure up a variety of concepts, "fancy." So I was very surprised to hear that he's the first person in his family to go to college and that he struggled in school with ADD.
 
In this conversation, he talked about how it was that very struggle that led to his success. Listen to hear us chat about mentors, books and more.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Oct 9, 2019
After surviving multiple near-death experiences and impacting millions of lives through his books, Hal Elrod is on a mission to elevate the consciousness of humanity, one person at a time.
 
As the bestselling author of one of the highest-rated books in the world, The Miracle Morning, and his newest book, The Miracle Equation, he is doing exactly that.
 
He is also perhaps the kindest person I have ever met. I learned this when I met him at a college speaking event over a decade ago and it was reinforced during my process of working on The Miracle Morning for Addiction Recovery with him.
 
In this episode, he shares multiple gems—including how doctors thought he must have been in denial when he cheerfully accepted the news that he'd never walk again, what the word "acceptance" really means and how a lesson he learned in sales training has changed his entire outlook on life...among many other things.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Oct 2, 2019
Stephan Spencer is an SEO expert and bestselling author of The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts (acquired in 2010) and is now part of a multi-billion dollar ad agency conglomerate.
 
He's optimized websites for some of the world’s biggest brands, including Chanel, Volvo, Sony, and Zappos and hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak.
He's also overcome circumstances that would have destroyed most, including a childhood of constant moving and foster homes. But it was during this childhood, where he was left on his own to take care of himself, that he learned computers...which led him to where he is now: as one of the world's leading experts on Search Engine Optimization.
 
In this episode, we discussed resilience, Tony Robbins, proposing in a hot air balloon...and much, much more.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Sep 25, 2019
Shauna Faulisi is the CEO of Soul Wellness Method, a nutrition and wellness practice that's gained a loyal online following and high-profile clientele by teaching an accessible approach to holistic health.
As a celebrity chef and nutritionist, she's been featured in places like Vogue, HuffPost, WGSN, The Zoe Report and PopSugar.
 
As a former model who moved to New York after college, however, Shauna experienced loneliness, which she coped with by developing some not-so-healthy eating habits. Getting her own diet in order led to her helping a celebrity get in shape for a role and then building an entire business around nutrition and wellness.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Sep 18, 2019
Emily Fletcher is the founder of Ziva Meditation and the creator of zivaONLINE, a powerful 15 day training in mindfulness, meditation and manifesting. She is considered the leading expert on meditation for performance and has spoken at Google, Harvard Business School, Apple and been named one of the top 100 women in wellness to watch.
 
In this episode—taken from my Apple TV show—we talked about all those accomplishments, but also what led to them...namely being on Broadway, with all her dreams allegedly coming true, cowering under a table because she couldn't handle the anxiety.
 
We also touched on why meditation is good for your sex life. Yep, we covered all the bases—so to speak—here.
Sep 11, 2019
Emily Lynn Paulson is an author, network marketing leader, certified professional recovery coach, and a member of the long-term recovery community. Formally trained as a chemist and a teacher, she rose to success in the top tiers of a direct marketing skincare company, where she gained her voice and a platform for sobriety and healing. Emily's on Instagram at @highlightrealrecovery and lives in Seattle with her husband and their five children.
 
Sober since January 2, 2017, her recovery path is focused on ruthless honesty, grace, and self-love. She is passionate about connecting women with resources for recovery from trauma, eating disorders, and substance abuse, and believes that sharing our truth with each other is the best resource of all.
 
And you get to hear all about it in this special two-part episode! Why a two-parter, you ask? Because my company is the proud publisher of Emily's first book, Highlight Real: Finding Honesty & Recovery Beyond the Filtered Life. which was just released and has been called an "instant classic in the recovery genre." We did our first interview when we were just embarking on the project together and our second as we were coming up on the book release.
If you've ever wanted to know the behind-the-scenes as a writer prepares to share her dark to find her light, it's all in this episode.
 
Do you want to know if you should work with Launch Pad to share your story? Fill out a form at www.launchpadclientform.com to find out.
 
Sep 4, 2019
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world-renowned speaker, His Tedx talk has been viewed nearly 3 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 speakers in the world by Inc Magazine and was recently inducted into the professional speakers Hall of Fame. He is the Co-Founder of Brand Builders Group where he teaches people to build their influence, their reputation and their personal brand.
 
But we didn't talk about that...well, we didn't talk ONLY about that, anyway. We also chatted about being born in a trailer park, moving multiple times throughout childhood and the keys to success.
 
We also talked about his SPECIAL GIFT only for you guys: a free call to talk about building your brand. To schedule it, go to www.brandbuildersgroup.com/lighthustle/
Aug 28, 2019
Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
 
His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.
 
Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.
 
The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.
 
DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.
Aug 21, 2019
Natasha Case is the CEO and co-founder of Coolhaus, which is the is the leading women-owned ice cream business at grocery stores. If you're craving it right now, have no fear: it can be found in 7,500+ gourmet grocery stores.
 
She has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She co-hosts the podcast, ‘Start to Sale’ through Eater/Vox Media.
 
She is also my business idol; in fact, when I first started brainstorming the entrepreneurs I wanted to interview, she was at the top of my list. (YES I said that last week - if you listen in sequential order - and here's the crazy part: Suzy Batiz and Natasha Case are my TWO business idols and both of these interviews actually happened on THE SAME DAY.)
 
Anyway...it was a true delight to discover that she's funny, cool...and very open about the challenges of opening a business with her life partner. Listen to find out how a business that started with an engine-less truck purchased off of Craig's List has evolved into a $500+ business...and the struggles that came along with it.
 
Should you be sharing your story? Go to www.futureauthorquiz.com from your computer to find out.
Aug 14, 2019
Suzy Batiz is the founder of Poo~Pourri and supernatural.
She experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.
 
She's been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. She's given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In goop Health summit.
 
AND she was my dream guest...my White Whale, if you will. And I got her! She does not disappoint. Listen if you want to hear the clearest explanation I've ever gotten on how early life challenges play into success and so much more.
 
Should you be telling your story? Go to www.futureauthorquiz.com from your computer to find out.
Aug 7, 2019

Joseph A. Clark, CFP, is a Certified Financial Planner and has been in the financial services industry for more than 30 years. He is the Managing Partner of The Financial Enhancement Group, LLC, an asset management and financial planning firm based in central Indiana. The firm currently manages more than $450 million serving families in 31 states. Joe is also a former Adjunct Assistant Professor at Purdue University, having taught the Capstone course for the Financial Counseling and Planning program for 7 years. He is a Charter Member of Ed Slott’s Master Elite IRA Advisor Group and has appeared on various national and local media outlets. Joe writes a weekly column for The Herald Bulletin and is the host of a weekly radio show called “Consider This” that airs on WIBC Saturday’s 6-7am, as well as other stations throughout the country.   

But we didn't talk about any of those accomplishments during our chat. Oh, no. We talked about WHY he accomplished so much, in particular the way his childhood struggles and the vagaries of life contributed to his success. Do you remember looking for a friend during recess? Do you want to know how that relates to managing money? Listen to find out more.

Jul 31, 2019
Katie DePaola is an entrepreneur, author and the founder of Inner Glow Circle. Exactly one hundred days after opening her business, Katie’s brother died from an accidental overdose. Also a Lyme Disease survivor, she built her business from her bathtub, taking the company from self-funded startup to million-dollar business. Katie has turned her greatest challenges into her greatest opportunities and says her business is what saved her life. Through certification programs, memberships and online courses, Katie has taught thousands of women how to “glow through what they go through.”
 
In this episode, we dove deep into things I've silently pondered forever...like if people who wonder why we're all on this planet are smarter or just more depressed than others, whether or not shifting your mindset is a decision or moment of grace and of course the role struggle plays in success. We also decided to become friends. Don't miss this one! Well, don't miss any of them. But especially don't miss this one.
 
Should you be sharing your story? Take the quiz to find out: www.futureauthorquiz.com or https://quiz.tryinteract.com/#/5d168d0f1d45c90014e00b0b
Jul 24, 2019
Paul Ollinger is a nationally-touring stand-up comedian, author, Ivy League MBA, former Facebook sales leader and host of the podcast Crazy Money.
 
What this means, between the lines: he was one of the first 250 Facebook employees, which means that...well, he was able to retire at the age of 42.
 
But does that make him successful? That's what we discussed here—getting into the fact that he discovered he loved stand-up comedy while in business school (ie, the last place on earth you go to discover you want to go into one of the least financially rewarding careers imaginable), how he still worries about the gas bill even after his Facebook windfall and the ways he tries to raise his kids to appreciate and understand money.
 
This type of conversation is exactly what I'd hoped to be able to have when I decided on the new version of the podcast. Warning: if you listen to it, you may come away with different definitions for "struggle" and "success" than you ever had before.
 
Have you ever wondered if you should write a book? Go to www.futureauthorquiz.com to get the answer.
 
Jul 17, 2019
Tony Grebmeier describes himself as a husband and father first and then an entrepreneur, podcast host, journal creator, and host of the BEFULFILLED community.
 
It's this value system that may be what's most responsible for his success. While he's best-known for building a multi-million dollar business, it's his mission in life to create a community where entrepreneurs know they can achieve anything they want despite their past.
 
Sober since 2008, Tony had gotten to the point where he was alienated from his family and suicidal when he was able to rediscover meaning in his life. His main message when it comes to finding personal and professional success is to find a community. But his second one is to try to understand where you come from so you can make sense of who you are.
 
There's a reason I'm partnering with Tony on his BeFulfilled journals: the guy gets it. I'm therefore thrilled to present him as the first guest on this new incarnation of the podcast.
 
Have you struggled on your way to success and would the journey make a good book? Take this quiz to find out!
Jul 10, 2019
As the podcast moves into this new incarnation, it felt important to really break down what the words "struggle" and "success" really mean.
 
Here's why: I've discussed the podcast's new focus with people and I keep finding that they assume I'll be talking to people about their business challenges.
 
While that will definitely be part of the conversation, the main thing I want to get at here is WHY so many successful people have had life throw so many struggles their way... particularly in childhood. I want to get at what made these people use their struggles to fuel their journey, rather than allowing it to bring them down.
 
And so I brought Lauren Wallett back to the pod to chat this idea out. In this episode, we talk about Oprah, escaping your family and how money can and can't make you happy, among many other topics.
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