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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: March, 2021
Mar 31, 2021

Jesse Krieger knows his way around a book launch. His company, Lifestyle Entrepreneurs Press, has published over 100 books in six years. Now he's teaching authors how to raise money for their book launches.

In this episode, we broke down that business model and also got into some launch ideas you may never have thought of.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR MY CHEAT SHEET.

Mar 24, 2021

Unlike doctors, editors do not need a license or even a degree and there are thousands, if not tens of thousands, people out there calling themselves editors who shouldn't be.

Don't be like the dozens of clients who have come to me having busted the bank hiring an editor who did nothing. This episode gets into everything you need to ask and consider when hiring your editor.

Only listen if you want to avoid spending your whole book budget on an editor when you don't need to!

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Mar 17, 2021

Samantha Perkins had all the anxiety that any first-time author has.

Except she had more.

Her book, after all, is about anxiety—well, anxiety that was exacerbated by drinking.

That book, Alive AF: One Mom's Journey to Becoming AF, has not only become a #1 bestseller but has also ushered in a plethora of opportunities—including coaching, speaking, writing assignments and more.

And I had a front-row seat through all of it, since I walked her through the process of writing her story and sat back proudly as she took what I'd guided her through and ran with it.

In this episode, we talk about when she knew she was going to follow through on her desire to write a book, the anti-climax of release day and the emotional hangover no one tells you about, among many other topics.

Mar 10, 2021

Readers are a thousand times more likely to buy your book if it has more than a handful of reviews. Here are the secrets to getting people to come through with reviews.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

Mar 3, 2021

It's actually quite self-obsessed of us to believe our book is newsworthy to anybody; you need to give the media a reason to cover you.

Here's how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

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