This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:

• Less money spent on ads
• Less money and time spent on client acquisition
• Less money spent on PR
• More effective podcast interviews
• Less time spent creating content
• Less time spent coming up with keynotes since they can come from the book
• Less worrying about the competition, and wondering why someone else got the media hit or speaking gig
• Numerous opportunities to impress the F out of everyone who hears your best selling author
• Have the most impressive business card imaginable on you at all times
• Jump to the front of the line
• Be a hero to your family (cheesy but true!)

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

This solo episode is focused on the seven biggest mistakes first-time authors make. They are:

• Skimping on cover design
• Not optimizing book descriptions
• Not have a reason why/CTA
• Slacking on editing
• Not gathering reader reviews
• Not getting that it's not about them
• Listening to people who give bad advice once the book is written

Listen to get all the deets!

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Scott Duffy is an entrepreneur and business strategist. He is listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance.

He's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more.

In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster.

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jerry Stahl is the iconic author of Permanent Midnight (made into a movie starring Ben Stiller), among nine other books (among them, OG Dad, Pain Killers, I, Fatty, Perv, Plainclothes Naked, Happy Mutant Baby Pills, Bad Sex on Speed and his latest, Nien Nien: One Man's Tale of Depression, Psychic Torment, and a Bus Tour of the Holocaust).

A Pushcart Prize–winning author, Stahl’s work has appeared in Esquire, Vice, The Believer, Tin House, Los Angeles Review of Books and the New York Times, among other places.

He also wrote the HBO movie Hemingway & Gellhorn (which earned a Writers Guild Award nomination), Bad Boys II and the cult classic Dr. Caligari and has written on the TV shows Maron, CSI and Escape at Dannemora (for which he received an Emmy nomination).

So you get it; he's done a lot. So why does he hate promoting his work so much? And how does he promote his work in spite of that? Find out in our spirited, sarcastic and deeply salacious (no, it's not salacious, I was just in the mood to be alliterative) interview.

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM