Info

On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
RSS Feed Subscribe in Apple Podcasts
On Good Authority: Publishing the Book that Will Build Your Business
2023
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June


1970
January


Categories

All Episodes
Archives
Categories
Now displaying: August, 2022
Aug 31, 2022

Craig Tuch is doing God's work.

 

At least when it comes to the author who really wants Amazon reviews.

 

See, Tuch started a company called Hidden Gems that, among other author services, provides a way for authors to gather reader reviews for their books. As anyone who has managed an Advanced Reader Team can attest, getting people to follow through on actually writing the reviews they've promised is no simple feat. Hidden Gems to the rescue—with very reasonable prices to boot!

 

In this interview, Tuch broke down how he gathered a list of 15,000 avid readers who love to review, why it's good to have bad reviews and how sticky the Amazon review process can be.

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 24, 2022

Rich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association.

 

He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to anyone who requests it and how writing a book could, theoretically, make an entrepreneur a cool five million.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 17, 2022

This solo episode is material from the book I'm currently writing (working title The Entrepreneur’s Guide to Preparing, Promoting and Profiting from Your How-to Book). I'm sharing it with you for several reasons:

 

1) If you're writing a how-to book, you need it. It is all about the WHY, WHAT and WHO of conceptualizing a how-to book.

 

2) I am practicing what I preach in this book, which is SHARE WHAT YOU'RE WORKING on with your audience so the people you're writing it for can give you feedback.

 

On that note, do you want ALL the advance intel about this book? In other words, do you want to be the first to hear about the latest tips and techniques when it comes to preparing for, promoting and profiting from your non-fiction book? Do you want to potentially be included in the book? PLEASE SIGN UP HERE. Excited to share the journey and all the exclusives with you!

 

SIGN UP FOR EXCLUSIVES ABOUT THIS BOOK IN PROGRESS HERE!

Aug 10, 2022

Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

You get it: the guy is POD OBSESSED.

 

So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found especially fascinating is what he had to say about why authors should pass on opportunities to go on certain shows and why appearing on smaller podcasts can be way more beneficial than going on the big ones.

 

Good one! Don't miss it!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Aug 3, 2022

Today, in this solo episode, I'm answering the five most common questions first-time authors have. They are:

 

  • Do I need a copyright for my book?
  • How many copies of my book will be printed?
  • If I launched a book, and I didn't sell many copies, should I relaunch it?
  • Should I sell my book only on Amazon?

 

Forgive me, that's four. I honestly thought when I recorded it that it was five. I am truly this bad with numbers. Good thing I can do words, no?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

1