Oh, wait a treat this one is!

Here you're getting four for the (free!) price of one: a round table interview with four of my clients at ONCE: Barbara Legere, Tamar Hermes, Chris Joseph and Lauren Schwarzfeld on the anxieties and excitement of their first book launch.

Only listen if you want to hear the disparate experiences authors have on their first book launch!

IF YOU'RE WRITING A NON-FICTION BOOK, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands and marketers looking to build long-term, sustainable audience growth systems.

We met five years ago at the World Domination Summit in Portland and I've followed his work religiously ever since. I've had other guests on before to talk about how authors can get booked on podcasts but I wanted to bring him on to talk about how authors can turn their books into podcasts (think Tim Ferriss' Tools of Titans).

In this episode, we talked about why you don't just want to make your podcast a rehash of your book but more a jumping off point, a way you could release a podcast while writing your book, thereby making your listeners into beta readers of sorts and how the way to be successful in a book-to-podcast transition is to have a strong thru-line.

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Boy, does Craig Stanland have a story to tell.

It starts with the FBI knocking on his door, followed by two years in prison.

But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made.

Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently.

Find out about that, as well as how he's planning to use videos to launch his next book, in this episode.

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Holly Darling is the owner of Holly Darling HQ, a business that focuses on helping authors create and implement their email marketing strategies to sell more books and build their brand loyalty. 

In other words, she was the perfect person for me to interview about why you need to start your author newsletter list now—and the most effective ways to do that.

In this episode, we talked about so many things, including but not limited to: which newsletter provider is the best one to start with (hint: it's not Mailchimp), average open rates (and why open rates have been inflated lately), why to be vulnerable in your emails, how and why to split test, whether or not you should re-send emails to subscribers who don't open, where you should put your newsletter sign up in your book and finally why it's great to not have many subscribers.

In other words, actionable AF.

So dig in. And take action!

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM