Misty McAfee is an author, marketer, real estate agent and delightful human. She's also someone who has some writing out there that could be relaunched—in particular a book on codependence she released in 2015 and a play she released in 2021.

In this episode, we went through both and discussed how she could change her title, cover, description, publishing company and more.

We also discussed what made her launch the way she did, how to relaunch a book while keeping your existing Amazon reviews and what happens when you dedicate a book to a now ex-husband.

Everything we discuss can be applied to your own books so take some notes for either your upcoming launch or a relaunch of any existing book!

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Dan Nicholson graduated summa cum laude from Seattle University with degrees in accounting and information systems before completing a fellowship at the Governmental Accounting Standards Board. He went on to work at Deloitte and various Fortune 500 companies and has been named to CPA Practice Advisor’s 40 Under 40 list of global accountants four times.

But, as he might say, blah blah blah.

His passion—and what he wrote his book Rigging the Game about—is what he had to unlearn after doing all those impressive things. He poured it all into Certainty U, a program that helps purpose-based entrepreneurs "get lucky."

On this episode, we discussed how he was able to sell thousands of copies of a book he hadn't yet written—in short, how he was able to rig the book publishing game. (And how you can, too.)

For more about Dan and his book, go to www.riggingamazon.com.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Did you launch a book and have it not go according to plan?

That's what happened to John Checki, which is why he's the ideal person to feature on my new type of episode, "How to Fix a Broken Book."

He released his book, Spend Time and Save Money, in 2020 and while it's served as a business card for his son JJ (they wrote it together), it hasn't moved the needle nearly as much as it could have.

And so we discussed how his title, cover, description, byline, publisher name and reviews, among many other things, could be improved.

I'm terribly excited about this because even though listeners can't see the Amazon page in discussion (unless you go here), the episode contains so many actionable steps you can take if you're gearing up for a launch (or want to launch your book so successfully that you don't need to consider a re-launch).

John said he was going to implement these suggestions for a Thanksgiving relaunch and my plan is to reach out to listeners/subscribers whenever one of the books we've revamped in one of these episodes is relaunched and all support each other. (Except for me, who has been banned from doing Amazon reviews. We get into that in this episode.)

Enjoy and learn what not to do, or at least how to fix it. After all, it's never too late to fix a broken book.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Many authors are afraid of getting sued.

Many authors are confused about copyright. (It's legit confusing.)

Many authors don't know that they should establish an LLC.

That's why author and attorney Maria Riegger's advice and suggestions were so useful. 

In this episode, we talked about how to copyright your book, the risks of writing about someone you know and the importance of setting up an LLC, among many other things.

She's also written a book, Legal Issues Authors Must Consider, that's entirely focused on these topics.

So dig into this episode. And protect yourself!

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM