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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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Now displaying: November, 2022
Nov 30, 2022

Christina Nicholson has seen all the bad publicity pitches.

 

A former TV anchor who hit "delete" faster than publicists could send her terrible pitches, Nicholson is the CEO of Media Maven, a PR agency that offers an online course and group program to help people get media coverage without having to hire a publicist.

 

Nicholson is also a TEDx speaker and the founder of Podcast Clout, a database for pitching podcasts. And she's offered you—yes you, lucky listener—a 50% off coupon for the service. 

 

To get Christina's list of 16 outlets to pitch, click here. To get the exact pitch that got a newbie on TV in San Diego, click here. To check out her three-day bootcamp to nail a pitch, click here. To find out about her Media Mentoring Program, click here. And to get access to Podcast Clout for 50% off, click here and use the code LEGACY.

 

That's a lot to do but I'm not done yet! Listen in on our conversation about the easiest ways to get PR, how to make a podcast want you, what do after your media appearance and so much more.

 

I also may have talked her out of doing the book she thought she was going to do and talked her into doing a different one.

 

It's all in this episode! Enjoy.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 23, 2022

Tony Lyons, the CEO of Skyhorse Publishing, is not one to shy away from controversy.

 

He's known, in fact, for picking up books from other publishers when the authors are "cancelled."

 

I'll be honest...I was scared to record this conversation because the times we live in—where anything you say if you don't subscribe to a certain way of thinking can be an opportunity for others to take you down. But the fact is, I believe that everyone should have a right to say what they believe, even if it's not what I believe, and that a mob mentality approach to scandals doesn't help anyone.

 

And so we got into all of it—how Skyhorse picked up Woody Allen's memoir after Hachette cancelled it, the ways some of his books have lost "likes" when they've been squashed, the money Vanity Fair must have spent punishing him for the Allen book and more. We also talked about which media opportunities can really move the needle in terms of book sales, why newsletter lists matter, how editorially influenced the New York Times bestseller list is and just how few sales you can have to make it on the list...among many other topics.

 

Brace yourself for this one.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 16, 2022

Brian Sachetta is the author and owner of “Get Out of Your Head,” a brand and book series that seeks to help folks overcome anxiety and depression.

 

As a software developer, he combines his experiences in the tech world with previous mental health battles to draw parallels between computer systems and the human mind in order to give readers practical strategies for evading their own psychological demons.

 

His two books—Get Out of Your Head: A Toolkit for Living with and Overcoming Anxiety and Get Out of Your Head Vol. 2: Navigating the Abyss of Depression—are designed to help those struggling with anxiety and depression.

 

In this episode, we had every intention of discussing Amazon glitches and working the back end of the site when publishing trouble arises but we got so into our discussion about trademark troubles, beta readers and how important it is not to trash other writers that I simply didn't allow him to discuss our planned topic. 

 

Juicy stuff here! I think you'll love it. For more about Brian and his books, go to Get Out of Your Head.

 


 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 9, 2022

Of all the interviews I've done, the one I'm asked about perhaps the most often is with the iconic Robert Greene.

 

This, of course, is not surprising. Greene is an icon in the writing world—as adored by rappers as he is by intellectual entrepreneurs for his meticulously researched tomes on power, seduction, narcissism and more.

 

What is surprising is what he revealed in this interview—namely, that traditional publishers don't do anything to support authors, why podcast promotion is so important and how listening to "the muse" while you write is one of the worst things you can do.

 

Please soak in this re-release as much as you can. It contains GOLD. 

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Nov 2, 2022

Chris Voss is someone who seems to have popped up out of nowhere before beginning to appear everywhere.

 

A former hostage negotiator, Voss watched his New York Times bestselling book, Never Split the Difference, become an instant classic in the business world as entrepreneurs soaked up his tactics. 

 

But how, exactly, did his book skyrocket to the top of bestseller lists and become so highly quotable? Turns out Voss took a very deliberate approach to his book promotion and it paid off handsomely. Spoiler alert: podcast interviews changed the game while book tours did not.

 

Listen to this can't-miss episode re-release to find out more.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

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