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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: Page 4
Sep 15, 2021

In this episode, listen to the first chapter from my recently released first novel, Party Girl.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Sep 8, 2021

Mimi MacLean is an angel investor who focuses on female-led companies with something to say. A mom of five, she’s also a CPA, a Columbia Business School graduate and the host of The Badass CEO, a weekly podcast where she interviews entrepreneurs and high-level executives to discuss business strategies, life experiences and what a Badass CEO needs to know.

And I'm proud to say that Legacy Launch Pad has just released her first book, How to Be a Badass Female CEO: Slay the Competition and Reach the Top! Inspired by the statistic that fewer than two percent of female-led companies reach over a million in sales, How to Be a Badass Female CEO packs all of MacLean's myriad experiences into a guidebook for the female CEO's of tomorrow.

On this episode, we talked about her process of deciding to do a book as well as the fear that you're not even conscious of which creeps up right before the launch.

 

WANT TO LAUNCH A BESTSELLING BOOK OF YOUR OWN? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR A CHEAT SHEET THAT BREAKS DOWN HOW YOU CAN.

Sep 1, 2021

What you do after you've written your book can be just as crucial to its success as writing it. In today's episode, I'll walk you through what to do 60 days, 30 days and 7 days before your launch.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Aug 25, 2021

Career happiness coach Sarah Alaimo wasn't planning to write a book, let alone release it. So how did she come to launch her debut memoir? Listen to this episode to find out!

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Aug 18, 2021

Re-launching your book once it's been traditionally published can be more complicated than you may imagine. In this episode, I walk you through how I did it for my first book, Party Girl.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Aug 11, 2021

Your party, no matter how awesome, won't help with book sales. Chances are, you'll actually be giving books away! So why do it? In this episode, we explain why it's worth it.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Aug 4, 2021

From creating graphics to reaching out to the media, there are numerous ways to bring attention to your book without spending a dime. We go into a bunch of them in this episode.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jul 28, 2021

The crucial steps to publishing a book are writing, editing, cover design, layout and back end Amazon wizardry. This episode walks you through them all.

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jul 21, 2021

In this episode, John Corcoran explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all. 

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jul 14, 2021

Alex Strathdee is no ordinary writer. That's because he's as much an entrepreneur as he is a writer. And it's how he got 40,000 students to read his first book.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jul 7, 2021

A newsletter list is the single most important tool a writer can have when launching a book. But how do you get started—and what do you do once you have?

First off, you need to, no matter how daunting it seems and how much it seems like you don’t have time to.

 

WANT TO WRITE AND LAUNCH YOUR OWN BEST SELLING BOOK? VISIT WWW.BESTSELLINGBOOK.COM

Jun 30, 2021

Pat Flynn is one of the kings of the marketing world and that showed in the way he launched his 2016 Wall Street Journal bestseller, Will it Fly?

Because he’s very open about the methods he used, I was able to do research and determine some of his most effective strategies. In this episode, I broke them all down. 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? VISIT WWW.LAUNCHABESTSELLINGBOOK.COM.

Jun 24, 2021

The king of podcasting is also quite kingly when it comes to launching a book. This episode breaks down how he blew his most recent release up.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jun 16, 2021

Oh, do I have a great guest for you today. Rea Frey is the award-winning bestselling author of three suspense novels and four nonfiction books with St. Martin's as well as the CEO of Writeway, a multiple six-figure business that helps connect authors to agents so they can land publishing deals (Writeway does proposal writing, query letters...the whole shebang.)

Frey also knows her way around a book launch, having built up an active Instagram through a very specific strategy and landing herself in publications like US Weekly, Entertainment Weekly, Glamour, Popsugar, Hello Sunshine, Marie Claire, Parade, Shape and Hello Giggles (spoiler: this also involves having a very specific strategy).

Listen to her share her top launch tips, her journey through the web of publishing and find out how you can get a free 30-minute consultation with her by listening to this episode. 

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.

Jun 9, 2021

Obviously, the length of time it takes to write and launch a book varies from writer to writer; Anthony Burgess wrote A Clockwork Orange while Junot Diaz took a decade to write The Brief, Wondrous Life of Oscar Wao.

And I know people who have written massively successful books in a weekend. But the rough statistic I've heard quoted is that if you’re going to write it yourself, expect to spend about 300 hours on the first draft.

This episode breaks down how long not just the writing but also the publishing takes.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jun 2, 2021

One thing I need to tell you right off: there was no bigger snob about self-publishing back in the day than the person writing this post. My, how times have changed. This episode breaks down how.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

May 26, 2021

The audiobook market is a $1.2 billion business but recording and launching your own isn't as easy as you may think. This episode breaks down the sound requirements, what it takes out of you and whether or not you should publish exclusively on Audible, among many other topics.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

May 19, 2021

Do you need a ghostwriter, editor or coach—and what's the difference between those three, anyway? I answer all that and more in this episode.

WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

May 12, 2021

Social media isn't just for influencers who are shamelessly hawking products. It's actually an amazing tool for authors—provided they follow certain recommendations. I get into all of them in this episode.

 

WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

May 5, 2021

Hollywood is not just going to come banging down your door unless you have a crazy number one bestseller that everybody wants. In this episode, I talk about how to try to make it happen for yourself.

 

WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

Apr 28, 2021

You need an author site and they are so easy to create. But what should be on it?

 

WANT MY "20 WAYS TO LAUNCH A BESTSELLING BOOK" CHEAT SHEET BY GOING HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.

Apr 21, 2021

Are you at risk when you write something less-than-flattering about someone in your memoir? Well, sure. Anyone can sue anyone for anything and even if they don't have a case, you probably don't want to have to deal with the inconvenience of defending yourself. In this episode, I get into my experiences writing about people and not getting sued. PLEASE NOTE: I am not a lawyer, nor have I ever been. While this breaks down advice from attorneys, none of this can be considered a substitute for legal counsel.

 

WANT MY 20 WAYS TO LAUNCH A BOOK CHEAT SHEET? GRAB IT HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.

Apr 14, 2021

If you're trying to publish your book the traditional way, you need an agent. The good news: agents want to find the diamond in the rough. The bad news: They're hammered with a lot of potential diamonds. Here's how you can stand out.

 

WANT MY 20 WAYS TO LAUNCH A BESTSELLING BOOK CHEAT SHEET?  GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.

Apr 7, 2021

Jess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good!

But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributorpodcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much every parent's mind at one time or another: how do I prevent my kid from becoming an addict?

Lahey addresses this issue from her own perspective (as a sober woman from an alcoholic family who's taught high schoolers in recovery) but with a reporter's brilliance (coupled with scientific and medical knowledge, with some help, she acknowledges, from her in-house researcher, her husband Dr. Tim Lahey). In short, she's the perfect person to have penned this book and she couldn't have penned it at a more perfect time.

She's also, it turns out, the perfect person to talk to about building a business from a book—particularly if that business includes speaking, podcasting and newsletter writing. She's got tips aplenty for how to get speaking gigs, be booked on huge podcasts and have celebrities endorse your work. But—trigger warning—you'll never again think, "Oh, look how lucky that writer got, I bet it was easy for her." In other words, a sh*tload of work goes into these "lucky breaks," and Jess breaks down every single one. 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Mar 31, 2021

Jesse Krieger knows his way around a book launch. His company, Lifestyle Entrepreneurs Press, has published over 100 books in six years. Now he's teaching authors how to raise money for their book launches.

In this episode, we broke down that business model and also got into some launch ideas you may never have thought of.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR MY CHEAT SHEET.

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