Entrepreneur Publishing Academy

Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

You get it: the guy is POD OBSESSED.

 

So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found especially fascinating is what he had to say about why authors should pass on opportunities to go on certain shows and why appearing on smaller podcasts can be way more beneficial than going on the big ones.

 

Good one! Don't miss it!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Alex_sanfilipo_full.mp3
Category:Business -- posted at: 12:00am PDT

Today, in this solo episode, I'm answering the five most common questions first-time authors have. They are:

 

  • Do I need a copyright for my book?
  • How many copies of my book will be printed?
  • If I launched a book, and I didn't sell many copies, should I relaunch it?
  • Should I sell my book only on Amazon?

 

Forgive me, that's four. I honestly thought when I recorded it that it was five. I am truly this bad with numbers. Good thing I can do words, no?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: 5_most_common_questions.mp3
Category:Business -- posted at: 12:00am PDT

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:

 

  • Less money spent on ads
  • Less money and time spent on client acquisition
  • Less money spent on PR
  • More effective podcast interviews
  • Less time spent creating content
  • Less time spent coming up with keynotes since they can come from the book
  • Less worrying about the competition, and wondering why someone else got the media hit or speaking gig
  • Numerous opportunities to impress the F out of everyone who hears your best selling author
  • Have the most impressive business card imaginable on you at all times
  • Jump to the front of the line
  • Be a hero to your family (cheesy but true!)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: 11_greatest_benefits.mp3
Category:Business -- posted at: 12:00am PDT

This solo episode is focused on the seven biggest mistakes first-time authors make. They are:

 

  • Skimping on cover design
  • Not optimizing book descriptions
  • Not have a reason why/CTA
  • Slacking on editing
  • Not gathering reader reviews
  • Not getting that it's not about them
  • Listening to people who give bad advice once the book is written

 

Listen to get all the deets!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: 7_biggest_mistakes.mp3
Category:Business -- posted at: 12:00am PDT

Scott Duffy is an entrepreneur and business strategist. He is listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance.

 

He's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more.

 

In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Scott_finished.mp3
Category:Business -- posted at: 12:00am PDT

Jerry Stahl is the iconic author of Permanent Midnight (made into a movie starring Ben Stiller), among nine other books (among them, OG Dad, Pain Killers, I, Fatty, Perv, Plainclothes Naked, Happy Mutant Baby Pills, Bad Sex on Speed and his latest, Nien Nien: One Man's Tale of Depression, Psychic Torment, and a Bus Tour of the Holocaust).

 

A Pushcart Prize–winning author, Stahl’s work has appeared in Esquire, Vice, The Believer, Tin House, Los Angeles Review of Books and the New York Times, among other places.

 

He also wrote the HBO movie Hemingway & Gellhorn (which earned a Writers Guild Award nomination), Bad Boys II and the cult classic Dr. Caligari and has written on the TV shows Maron, CSI and Escape at Dannemora (for which he received an Emmy nomination).

 

So you get it; he's done a lot. So why does he hate promoting his work so much? And how does he promote his work in spite of that? Find out in our spirited, sarcastic and deeply salacious (no, it's not salacious, I was just in the mood to be alliterative) interview.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: jerry_full.mp3
Category:Business -- posted at: 12:00am PDT

Jane Friedman has an icon in the publishing space. With over two decades of experience in the business, she is truly considered the world's leading expert on traditional publishing, self publishing and where the twain shall meet. She's the curator of The Hot Sheet, a biweekly paid newsletter, oversees a wildly popular blog and is also the author of The Business of Being a Writer.

 

In this episode, we discussed how important it is to know what you want your book to do for you, how to get bookstores interested in hosting you, the biggest changes in the publishing industry over the past year and so much more. 

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: jane_friedman_finished.mp3
Category:Business -- posted at: 12:00am PDT

Bridget Sampson is a Professor Emeritus of Communication Studies, the author of Communication Secrets for Success and the co-author of Communication Training and Development. She's also a TEDx speaker who helps other people write and deliver their TEDx talks. 

 

All of this made her the perfect person to talk to about how to convert your book into a TEDx talk, whether or not you should outline or write the talk out completely, how to book a TEDx slot, how many times to practice, what to wear and what to do if you bomb, among many other topics.

 

She also shared that people never seem to care that she was a professor for decades but they all care that she has a book and a TEDx talk. So get on it! It's easier than you think.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: bridget_finished.mp3
Category:Business -- posted at: 12:00am PDT

Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media.

 

In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist's attention and why someone stealing a Yoo Hoo truck ended up being the best PR Yoo Hoo could get, among many other topics.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: shankman_finished.mp3
Category:Business -- posted at: 12:00am PDT

Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a wedding DJ and even a Miss Baltimore Oriole.

But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money.

What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more.

So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode.

GET EXCLUSIVE ACCESS TO MY BESTSELLING BOOK BULLETIN (4 QUICK TIDBITS EVERY THURSDAY), BY GOING TO WWW.BESTSELLINGBOOKBULLETIN.COM

Direct download: bonnie_Done.mp3
Category:Business -- posted at: 12:00am PDT

Elizabeth Lyons is the creator of the Book Writing Accelerator and a five-time author whose first book, which she wrote because she couldn't find another book on the topic and really needed it, sold over 20,000 copies.

 

As someone who helps aspiring authors write and publish books, she's become a bit of my comrade-in-arms the past few years, where we regularly text each other questions, concerns and the occasional (or not so occasional) gripe.

 

We have so many feelings and thoughts about publishing, in fact, that in this episode we delve into beginners luck, navigating self-publishing and much more before we get to the meat of it: what to include in your non-fiction book. She breaks down how to start (you write a letter to your reader [genius!]), how to approach your Table of Contents and how to see it through to the end.

 

Did I mention she's a mom of five and super funny?

 

You'll like this one, I promise. (Who are we kidding, you like love all of 'em!)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: liz_lyons_final.mp3
Category:Business -- posted at: 12:00am PDT

Ben Mezrich has sold over 10 million copies of his books.

 

And, by the way, that’s not even the impressive part. The impressive part is that he sells EVERY SINGLE ONE OF HIS BOOKS as a movie or TV show; in fact, if Hollywood isn’t interested in the treatment, he doesn’t even write the book.


Mezrich has gotten into this position because of a chance encounter with some MIT students, which led to his writing Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions, which led to Kevin Spacey snapping up the film rights before the book was even out, which led to the book spending over 60 weeks on the New York Times bestseller list.

 

Then there was his book, The Accidental Billionaires, which David Fincher and Aaron Sorkin jumped on as Mezrich was writing the book and which, of course turned into the multi award-nominated movie The Social Network. (Mezrich is the only non-fiction author to have two adaptations open at #1 at the box office.)

He’s written numerous other books, including Bitcoin Billionaires and The Antisocial Network and is also a consulting producer on Billions. Oh, and his most recent book, The Midnight Ridehas an NFT component that already has over 3500 owners.

 

So how does this happen? How does a former struggling novelist become Hollywood’s go to guy pursued by designers who want to dress him for his book tours? And what is the secret to finding the sort of story that makes Hollywood salivate? It’s all in this episode.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: mezrich_final.mp3
Category:Business -- posted at: 12:00am PDT

Mike De Luca has, arguably, more experience than anyone else out there when it comes to turning books into movies: three of the four times he's done it (for The Social Network, Moneyball and Captain Phillips), he has been nominated for an Academy Award for Best Picture and the one time he wasn't nominated for one of his book-to-film adaptations, it was for a little movie called 50 Shades of Gray. He's done several other million things in his career, including discovering Paul Thomas Anderson and David Fincher and running New Line studio at the age of 27.

 

But in this episode, we focused on the process of turning a book into a movie—including how producers find out about the books they end up adapting, how much control the author has over the movie and how much money they can make, among many other topics.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Mike_DeLuca.mp3
Category:Business -- posted at: 12:00am PDT

Paul Angone had an extremely unusual journey to success as an author.

 

First, he tried to sell a book. For eight years. Nary a bite.

 

Then a blog post he dashed off went viral. Very viral. From there, he was able to sell a book based on that blog post to a publisher. The problem was that he had to finish it in a month.

 

Well that book and the next have sold over 100,000 copies and launched a massive speaking career.

 

But that's not even why I wanted to have him on the podcast. I wanted him on the pod so I could Interview him about the process of turning his book into a course.

 

Listen in on this mega inspiring conversation about how courses and books work symbiotically—and how your reality may end up being even bigger than your dreams.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Paul_Angone.mp3
Category:Business -- posted at: 12:00am PDT

While Jeff Kober is a terribly successful actor—having appeared on The Walking Dead, Sons of Anarchy, Shameless, New Girl, NCIS: Los Angeles,  Law & Order: Special Victims Unit, CSI: Crime Scene Investigation, ER, 24, The Closer and Criminal Minds, among many other shows—it is only one of the many things he does. In fact, although he's a good friend that I adore, I will admit right here and now that I've never seen any of his acting. Sorry, Jeff! But that's because I think of him primarily as a gifted meditation teacher and writer.

 

And I am selfishly so grateful that he recently turned his daily newsletter into a book, Embracing Bliss: 108 Daily Meditations. See, for many years, I read his newsletter religiously every morning before meditating and I pretty much curse Jeff every day for making me have to look at my phone to access it. I'm an addict, people! I can't help but get sucked into some stressful email or Instagram rabbit hole when I was just hoping to take in some spiritual truths, Damn it! Well, now that he's made these brilliant daily thoughts into a book, I have no one but myself to blame if I go down an internet rabbit hole before meditating.

 

You can grab your copy of his book of daily thoughts here. You will not regret it—I ordered multiple copies because I plan to give it out as gifts. But before you order it, do listen in on our conversation so you can learn about his process for turning pre-existing content into a book; it involved spreadsheets, consultations with a colleague and a whole lot of reflection on what people respond to (spoiler alert: musings on relationships and love).

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM


Direct download: Jeff_Kober.mp3
Category:Business -- posted at: 12:00am PDT

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. 

For one, he's not launching a book to help build his business. 

Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. 

Why, then, you may ask, would I have him on the show? 

Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel. 

If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing. 

Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail. 

When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is. 

WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.

Direct download: jesse_anderson_Done.mp3
Category:Business -- posted at: 12:00am PDT

Elle Griffin is the Editor-of-Chief of Utah Business and a freelance journalist and co-founder of Cryptopia, a web3 festival that debuted in 2022.

 

But I most wanted to talk to her about how she's brought her books into the Web 3 world. See, she's not only crowdfunded a novel using crypto but she's publishing her next novel as an NFT series on Twitter.

 

I first became aware of her through Jane Friedman and began subscribing to her Substack. Then I came across this story in Hacker Noon about how she was selling chapters of her book as NFT's. I wanted to know more. And so I reached out to interview her and now my brain is on fire with ways writers can enter the Web 3 world. Yours will be too once you listen to this.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Elle_Griffin.mp3
Category:Business -- posted at: 12:00am PDT

Lee Richter is a business, leader, visionary and entrepreneur since the 1990’s who has built and sold several multi-million dollar companies. Lately she's been schooling me on the whole Web 3.0 space—in particular how authors can get into the NFT world.

And that's exactly what we talked about in this episode. She broke down different tactics authors can take—whether it's writing special intros to certain copies of the book, sending physical copies of the book to your NFT buyer, including a free speaking gig along with the digital asset or anything else.

Perhaps more important while it's still only one percent of the population that's engaging in the Web 3.0 world: she tells you how to dip your foot in the water. (Hint: first you approach it as a buyer and then as a personal seller before even trying to mint an NFT for your professional life.) And if you're going "WTF, I don't even know what Web 3.0 MEANS," good news: she defines it at the top of the episode.

To learn more about Lee and the NFT world, go to Go Ask Lee or Global Leaders Collective.

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Lee_Richter.mp3
Category:Business -- posted at: 12:00am PDT

This may be the most useful podcast I've ever released. That's because it's with a guy who's an expert on something EVERY author wants: getting people to recommend your book.

 

His name is Rob Fitzpatrick and he's a former programmer who dropped out of grad school to go to YCombinator with his first startup.

 

It's that background—along with his nearly decade and a half of experience as an entrepreneur—that helps make sense of the fact that he's the guy who's seemingly cracked the code on how to write a book that everyone will recommend.

 

He breaks down his process in his latest book, Write Useful Books, and we also get into our decidedly unique story of how we met (in short, he quoted my interview with Chris Voss in Write Useful Books and I didn't see that he credited me and I fired off an email and anyway, listen to the episode and you'll hear what happened next).

 

But that's far less interesting than the methods he describes in this conversation—including how to find beta readers, what to ask them and how to use them to craft a book that's DEEP (Desirable, Effective, Engaging and Polished).

 

How sure is he that his process works? Well, the results speak for themselves. His monthly earnings from his three books are roughly $25k a month, with 1000 copies a week being sold, and, in his words, "growing pretty steadily."

 

I am not being hyperbolic when I say I think this is the most useful interview yet. (Even more than the Chris Voss one Rob quoted!) If I were you, I would literally study the transcript below. (That's what I'm doing.)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: rob_fitz_Done.mp3
Category:Business -- posted at: 12:00am PDT

Becky Robinson has helped launch over 150 books. Now she's launching her first traditionally published book of her own—and it's all about having a lasting impact on your readers.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Becky_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PDT

Listen in on my "booktervention" with rehab owner Tim Westbrook about the book he needs to write—and how it will grow his business.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Tim_Westbrook_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PDT

GirlZ Interrupted co-hosts and authors Zara Barrie and Dayna Troisi on how to turn an online audience into an audience that buys and reads your book.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Zara-Dayna_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PDT

Listen in on my conversation with Soberful author and recovery addict Veronica Valli as we discuss listening to that inner voice that tells you that you need to write a book, getting help from the experts and finding the journalists and bookers who "get" your message.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Veronica_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, we discussed how authors can get booked on TV and featured in interviews, the secret websites that showcase what sources journalists are looking for and why it's crucial to figure out your angle.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Kristin_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PDT

Josh Greene helps companies manage how they’re found online. In this episode, we discussed the three steps you should take right now if you want to control what people find when they Google you.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: JoshGreenePodcast-DONE.mp3
Category:Business -- posted at: 12:00am PDT

Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins).

We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book. My big takeaway from the interview was, after doing media for over a decade, I had a lot more control over how I was presented than I realized.

For over 32 years, Susan has helped thousands of CEOs, entrepreneurs and thought leaders shine on Oprah, 60 Minutes, Today, Good Morning America, Fresh Air, Marketplace, NPR and CNN—without selling their soul. Her course, The Zen of Fame: Your Genius Gone Viral™, shows people how to promote themselves with integrity and spirit. 

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: susan_Done.mp3
Category:Business -- posted at: 12:00am PDT

Topher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top execs with American Express, Microsoft and Google, just to name a few.

 

In this episode, he shared so many gems I'd never heard before—including where authors who have never spoken before can get experience for a reel, the importance of a one-sheet, how to make a book into a speech by using the vignettes in it, why the opening of the speech should not be the same as your first chapter and how to sell your book while speaking without sounding like a douche.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: topher_Done.mp3
Category:Business -- posted at: 12:00am PDT

Robert Sikes is one of the sweetest men you'll ever encounter.

And that may not be obvious when you first look at him.

Because, you see, he's a bodybuilder and massive.

And I don't just mean massive in terms of bulk. He's also massively influential in the bodybuilding space, as the leading spokesperson about following a ketogenic diet for bodybuilding. He's a natural ketogenic bodybuilder, author and entrepreneur as well as the CEO and founder of Keto Savage, a health and fitness company that offers coaching, training and nutrition for athletes and bodybuilders. He is also CEO and founder of Keto Brick, a company that produces ketogenic meal replacement bars for efficient nutrition with the highest quality ingredients. And he holds first-in-class titles from his bodybuilding competitions within the OCB and WNBF federations and lives in Northwest Arkansas with his wife Crystal.

I'm truly honored to be able to say Legacy Launch Pad is launching his book, Ketogenic Bodybuilding, this week. And while he has a built-in audience (his podcast alone has millions of downloads), he still has to have a specific plan in place for how to use the book to build his business.

In this episode, we discussed a few specific launch plans (including releasing the first three chapters of his book as podcast episodes) as well as his ideas for how the book will add to his business—specifically, by selling copies with his Keto Brick bars, using a lead magnet to bring readers to a download and his mailing list and teasing out his upcoming online program. But his greatest message is perhaps this: write your book and build your business around what you were most passionate about as a kid.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: robert_sikes_Done.mp3
Category:Business -- posted at: 12:00am PDT

Dr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Angela-DONE.mp3
Category:Business -- posted at: 12:00am PDT

As an entrepreneur, you might think the best way to build your brand is to write and publish your own book. But have you considered participating in an anthology? In this episode, I discuss the three golden nuggets necessary for an anthology to build your business.

 

WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Direct download: Anthology_1-19-2021-DONE.mp3
Category:Business -- posted at: 12:00am PDT

Listen in on my "booktervention" with the genius entrepreneur Joe DeMaria about why on earth he hasn't published a book yet. Recorded on the Wisdom app!

Direct download: Joe-DONE.mp3
Category:Business -- posted at: 12:00am PDT

A book is an excellent way to build your brand. But what if you're not a writer? In this premiere episode of the Entrepreneur Publishing Academy podcast I discuss why hiring a company to write and publish it for you is a better idea than you may think.

 

WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Direct download: Paid_Service_1-5-2021-DONE.mp3
Category:Business -- posted at: 12:00am PDT

Make no mistake; if you’re an author, you’re an entrepreneur. You’re selling the world on your book, aren’t you? Of course, it’s not as easy as launching a business and then tossing any old book up on Amazon. Entrepreneur Publishing Academy, one of the best publishing podcasts out there, teaches entrepreneurs to publish books on the specific topic and in the specific way that will launch or grow their businesses.

 

The show, which has been named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, among others, is a combination of solo question-and-answer episodes and interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny.

 

Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

Direct download: EPA_TRAILER.mp4
Category:Business -- posted at: 12:00am PDT

It wouldn't be a year-end episode without some sort of a year-end summary. So please enjoy this compilation of 2021's three most popular Launch your Book podcast episodes: How Do I Get Media Attention from my Book? What Did I Learn from the Party Girl Relaunch? and How Do I Throw a Launch Party?

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: Year_End_12-29-2021-DONE.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

 

 

Direct download: Readings_12-22-2021-DONE.mp3
Category:Business -- posted at: 12:00am PDT

To swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: Swag_Revised_Wisdom.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, Anna draws on her years of experience as an author and publisher to walk you through every aspect—design, story, marketing, cost, tools—necessary to create a great book cover.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: Book_Cover_DONE.mp3
Category:Business -- posted at: 12:00am PDT

What are the five books Anna recommends this month to Portland's KATU viewers? Find out in this audio version of the TV segment.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: KATU_DONE2.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, actor Brianne Davis tells all about her roman a clef, The Secret Life of a Hollywood Sex and Love Addict, and how it’s launched her massive coaching business and speaking career.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: BRIANNE_Done_CORRECTED.mp3
Category:Business -- posted at: 12:00am PDT

Listen in on the hilarious virtual event Jeff Garlin and I did with Book Soup and find out why one of the key elements of getting a movie made is to first write the book.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: GARLIN_Done_CORRECTED.mp3
Category:Business -- posted at: 12:00am PDT

Ashlea Hearn is a recent college graduate, a 1st Lieutenant in the Army Reserves and the author of Genesis Mortalis, Book 1 of the Take It Trilogy.

She's also my mentee, and a completely delightful one at that. Listen in on our chat, hear how she got her book in countless bookstores and see why I think she's going to take over the world.

WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: ashlea_Done.mp3
Category:Business -- posted at: 12:00am PDT

Brian D. Meeks writes under his name and the pen name Arthur Byrne. He’s currently working on his 20th novel and has six non-fiction titles, including Mastering Amazon Descriptions: An Author’s Guide. Additionally, he has a thriving author copywriting business.

And he's obsessed with NFTs—and how they fit into the writing world.

In this episode, we talked about how his NFT project has inspired him to love writing again, why he writes some of his books on Facebook and how we can all start selling our writing as NFTs on bitclout, among many other topics (he's what's known in the talking world as a "digressor").

WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Brian_Meeks.mp3
Category:Business -- posted at: 12:00am PDT

Ed Kressy has a much crazier story than your average addict with a crazy story. He also got a much bigger blurb-er than the average author. We got into both of those things in this episode.

WANT A WEEK'S WORTH OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: ed_kressy_Done.mp3
Category:Business -- posted at: 12:00am PDT

Ohhhhh, does your own book launch teach you some lessons and that goes double when it's a re-launch like my recent one for Party Girl.

In this episode, I broke down what went right (fun events out of town, asking someone I knew to help me get in a cool store), what didn't (Launch Squad, I'm talking to you if you said you'd review the book and still haven't!) and what was kinda ehh for the money put out (a publicist). That last question really comes down to...Is this story worth $5k?

Hear the whole rant in this episode!

AND PROVE ME WRONG ABOUT REVIEWS BY BUYING THE BOOK AND REVIEWING IT HERE.

Direct download: pg_launch_Done.mp3
Category:Business -- posted at: 12:00am PDT

"Bad Art Friend" is a story that ran in the New York Times last week and it has the publishing world abuzz in a way only the publishing world can be. In this episode, I broke down my thoughts about the scandal and what I think it means for the future of publishing.

 

WANT A WEEK OF FREE WRITING TIPS FROM ME? GO TO WWW.YOURBOOKWRITINGTIPS.COM.

Direct download: bad_art.mp3
Category:Business -- posted at: 12:00am PDT

Erika Schickel author of You’re Not the Boss of Me: Adventures of a Modern Mom (2007) and whose work has appeared in The Los Angeles Times, LA Weekly, Tin House and Salon, discusses the launch of her new book The Big Hurt.

 

WANT TO RECEIVE A TIP A DAY FOR A WEEK THAT WILL GET YOU STARTED WRITING YOUR BOOK? GO TO: WWW.LEGACYLAUNCHPAD.COM/FREE-TIPS

Direct download: erika_Done.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, I read the final excerpt from my recently re-released first book, Party Girl.

 

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: pg_3_Done.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, I'm giving you another excerpt from my recently re-released first book, Party Girl.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: pg_2_Done.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, listen to the first chapter from my recently released first novel, Party Girl.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: pg_1_Done.mp3
Category:Business -- posted at: 12:00am PDT

Mimi MacLean is an angel investor who focuses on female-led companies with something to say. A mom of five, she’s also a CPA, a Columbia Business School graduate and the host of The Badass CEO, a weekly podcast where she interviews entrepreneurs and high-level executives to discuss business strategies, life experiences and what a Badass CEO needs to know.

And I'm proud to say that Legacy Launch Pad has just released her first book, How to Be a Badass Female CEO: Slay the Competition and Reach the Top! Inspired by the statistic that fewer than two percent of female-led companies reach over a million in sales, How to Be a Badass Female CEO packs all of MacLean's myriad experiences into a guidebook for the female CEO's of tomorrow.

On this episode, we talked about her process of deciding to do a book as well as the fear that you're not even conscious of which creeps up right before the launch.

 

WANT TO LAUNCH A BESTSELLING BOOK OF YOUR OWN? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR A CHEAT SHEET THAT BREAKS DOWN HOW YOU CAN.

Direct download: MIMI_Done_1.mp3
Category:Business -- posted at: 12:00am PDT

What you do after you've written your book can be just as crucial to its success as writing it. In today's episode, I'll walk you through what to do 60 days, 30 days and 7 days before your launch.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: what_Done.mp3
Category:Business -- posted at: 12:00am PDT

Career happiness coach Sarah Alaimo wasn't planning to write a book, let alone release it. So how did she come to launch her debut memoir? Listen to this episode to find out!

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: sarah_Done.mp3
Category:Business -- posted at: 12:00am PDT

Re-launching your book once it's been traditionally published can be more complicated than you may imagine. In this episode, I walk you through how I did it for my first book, Party Girl.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: relaunch_Done.mp3
Category:Business -- posted at: 12:00am PDT

Your party, no matter how awesome, won't help with book sales. Chances are, you'll actually be giving books away! So why do it? In this episode, we explain why it's worth it.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: party_Done.mp3
Category:Business -- posted at: 12:00am PDT

From creating graphics to reaching out to the media, there are numerous ways to bring attention to your book without spending a dime. We go into a bunch of them in this episode.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: 10_free_ways_Done.mp3
Category:Business -- posted at: 12:00am PDT

The crucial steps to publishing a book are writing, editing, cover design, layout and back end Amazon wizardry. This episode walks you through them all.

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: pub_process_Done.mp3
Category:Business -- posted at: 12:00am PDT

In this episode, John Corcoran explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all. 

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: John_Corcoran.mp3
Category:Business -- posted at: 7:45am PDT

Alex Strathdee is no ordinary writer. That's because he's as much an entrepreneur as he is a writer. And it's how he got 40,000 students to read his first book.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: alex.mp3
Category:Business -- posted at: 12:00am PDT

A newsletter list is the single most important tool a writer can have when launching a book. But how do you get started—and what do you do once you have?

First off, you need to, no matter how daunting it seems and how much it seems like you don’t have time to.

 

WANT TO WRITE AND LAUNCH YOUR OWN BEST SELLING BOOK? VISIT WWW.BESTSELLINGBOOK.COM

Direct download: newsletter_Done.mp3
Category:Business -- posted at: 12:00am PDT

Pat Flynn is one of the kings of the marketing world and that showed in the way he launched his 2016 Wall Street Journal bestseller, Will it Fly?

Because he’s very open about the methods he used, I was able to do research and determine some of his most effective strategies. In this episode, I broke them all down. 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? VISIT WWW.LAUNCHABESTSELLINGBOOK.COM.

Direct download: pat_flynn_Done.mp3
Category:Business -- posted at: 12:00am PDT

The king of podcasting is also quite kingly when it comes to launching a book. This episode breaks down how he blew his most recent release up.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: jld_Done.mp3
Category:Business -- posted at: 7:18am PDT

Oh, do I have a great guest for you today. Rea Frey is the award-winning bestselling author of three suspense novels and four nonfiction books with St. Martin's as well as the CEO of Writeway, a multiple six-figure business that helps connect authors to agents so they can land publishing deals (Writeway does proposal writing, query letters...the whole shebang.)

Frey also knows her way around a book launch, having built up an active Instagram through a very specific strategy and landing herself in publications like US Weekly, Entertainment Weekly, Glamour, Popsugar, Hello Sunshine, Marie Claire, Parade, Shape and Hello Giggles (spoiler: this also involves having a very specific strategy).

Listen to her share her top launch tips, her journey through the web of publishing and find out how you can get a free 30-minute consultation with her by listening to this episode. 

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.

Direct download: rea_Done.mp3
Category:Business -- posted at: 12:00am PDT

Obviously, the length of time it takes to write and launch a book varies from writer to writer; Anthony Burgess wrote A Clockwork Orange while Junot Diaz took a decade to write The Brief, Wondrous Life of Oscar Wao.

And I know people who have written massively successful books in a weekend. But the rough statistic I've heard quoted is that if you’re going to write it yourself, expect to spend about 300 hours on the first draft.

This episode breaks down how long not just the writing but also the publishing takes.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: long_Done.mp3
Category:Business -- posted at: 12:00am PDT

One thing I need to tell you right off: there was no bigger snob about self-publishing back in the day than the person writing this post. My, how times have changed. This episode breaks down how.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: self_Done.mp3
Category:Business -- posted at: 12:00am PDT

The audiobook market is a $1.2 billion business but recording and launching your own isn't as easy as you may think. This episode breaks down the sound requirements, what it takes out of you and whether or not you should publish exclusively on Audible, among many other topics.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: audio_Done.mp3
Category:Business -- posted at: 12:00am PDT

Do you need a ghostwriter, editor or coach—and what's the difference between those three, anyway? I answer all that and more in this episode.

WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: difference_Done.mp3
Category:Business -- posted at: 12:00am PDT

Social media isn't just for influencers who are shamelessly hawking products. It's actually an amazing tool for authors—provided they follow certain recommendations. I get into all of them in this episode.

 

WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: social_media_Done.mp3
Category:Business -- posted at: 12:00am PDT

Hollywood is not just going to come banging down your door unless you have a crazy number one bestseller that everybody wants. In this episode, I talk about how to try to make it happen for yourself.

 

WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: movie_Done.mp3
Category:Business -- posted at: 12:00am PDT

You need an author site and they are so easy to create. But what should be on it?

 

WANT MY "20 WAYS TO LAUNCH A BESTSELLING BOOK" CHEAT SHEET BY GOING HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.

Direct download: author_website_Done.mp3
Category:Business -- posted at: 12:00am PDT

Are you at risk when you write something less-than-flattering about someone in your memoir? Well, sure. Anyone can sue anyone for anything and even if they don't have a case, you probably don't want to have to deal with the inconvenience of defending yourself. In this episode, I get into my experiences writing about people and not getting sued. PLEASE NOTE: I am not a lawyer, nor have I ever been. While this breaks down advice from attorneys, none of this can be considered a substitute for legal counsel.

 

WANT MY 20 WAYS TO LAUNCH A BOOK CHEAT SHEET? GRAB IT HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.

Direct download: legal_Done.mp3
Category:Business -- posted at: 12:00am PDT

If you're trying to publish your book the traditional way, you need an agent. The good news: agents want to find the diamond in the rough. The bad news: They're hammered with a lot of potential diamonds. Here's how you can stand out.

 

WANT MY 20 WAYS TO LAUNCH A BESTSELLING BOOK CHEAT SHEET?  GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.

Direct download: do_I_need_an_agent_Done.mp3
Category:Business -- posted at: 12:00am PDT

Jess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good!

But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributorpodcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much every parent's mind at one time or another: how do I prevent my kid from becoming an addict?

Lahey addresses this issue from her own perspective (as a sober woman from an alcoholic family who's taught high schoolers in recovery) but with a reporter's brilliance (coupled with scientific and medical knowledge, with some help, she acknowledges, from her in-house researcher, her husband Dr. Tim Lahey). In short, she's the perfect person to have penned this book and she couldn't have penned it at a more perfect time.

She's also, it turns out, the perfect person to talk to about building a business from a book—particularly if that business includes speaking, podcasting and newsletter writing. She's got tips aplenty for how to get speaking gigs, be booked on huge podcasts and have celebrities endorse your work. But—trigger warning—you'll never again think, "Oh, look how lucky that writer got, I bet it was easy for her." In other words, a sh*tload of work goes into these "lucky breaks," and Jess breaks down every single one. 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: jess_lahey_Done.mp3
Category:Writing -- posted at: 12:00am PDT

Jesse Krieger knows his way around a book launch. His company, Lifestyle Entrepreneurs Press, has published over 100 books in six years. Now he's teaching authors how to raise money for their book launches.

In this episode, we broke down that business model and also got into some launch ideas you may never have thought of.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR MY CHEAT SHEET.

Direct download: jesse_k_Done.mp3
Category:Business -- posted at: 12:00am PDT

Unlike doctors, editors do not need a license or even a degree and there are thousands, if not tens of thousands, people out there calling themselves editors who shouldn't be.

Don't be like the dozens of clients who have come to me having busted the bank hiring an editor who did nothing. This episode gets into everything you need to ask and consider when hiring your editor.

Only listen if you want to avoid spending your whole book budget on an editor when you don't need to!

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Direct download: find_an_editor_Done.mp3
Category:Business -- posted at: 12:00am PDT

Samantha Perkins had all the anxiety that any first-time author has.

Except she had more.

Her book, after all, is about anxiety—well, anxiety that was exacerbated by drinking.

That book, Alive AF: One Mom's Journey to Becoming AF, has not only become a #1 bestseller but has also ushered in a plethora of opportunities—including coaching, speaking, writing assignments and more.

And I had a front-row seat through all of it, since I walked her through the process of writing her story and sat back proudly as she took what I'd guided her through and ran with it.

In this episode, we talk about when she knew she was going to follow through on her desire to write a book, the anti-climax of release day and the emotional hangover no one tells you about, among many other topics.

Direct download: samantha_Done.mp3
Category:Business -- posted at: 12:00am PDT

Readers are a thousand times more likely to buy your book if it has more than a handful of reviews. Here are the secrets to getting people to come through with reviews.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

Direct download: get_reviews_Done.mp3
Category:Business -- posted at: 12:00am PDT

It's actually quite self-obsessed of us to believe our book is newsworthy to anybody; you need to give the media a reason to cover you.

Here's how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

Direct download: media_attention_Done.mp3
Category:Business -- posted at: 12:00am PDT

Remember that the riches are in the niches and go find that rabid group that will become advocates for your book. This episode breaks down how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

Direct download: core_audience_Done.mp3
Category:Business -- posted at: 12:00am PDT

I didn't make a lot of money from book sales but I've probably added a hundred thousand dollars to my bottom line as a result of the book. This is how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

Direct download: revenue_Done.mp3
Category:Business -- posted at: 12:00am PDT

With newsletters, you are offering readers opportunities to do what they want to do—whatever it is that had them buy your book and then sign up for your list. So how do you use your book as an opportunity to get them to do that?

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

Direct download: subscribers_Done.mp3
Category:Business -- posted at: 12:00am PDT

If an event organizer is considering two different people to speak on a certain topic and one of those people has a book and is a bestselling author, that person is going to get the gig. But it is not as simple as writing a book and waiting for these speaking offers to come in. This episode breaks down the steps you need to take.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

Direct download: _speaking.mp3
Category:Business -- posted at: 12:00am PDT

Blurbs, also known as endorsements, are one of the most misunderstood aspects of publishing. Authors tend to prioritize these so much when they need to be asking themselves if they've ever bought a book because of who blurbed it (99% of the time: no). But blurbs are still nice to have so this episode breaks down the most effective ways for authors to get them.

Direct download: get_blurbs.mp3
Category:Business -- posted at: 12:00am PDT

Podcasts are one of the best ways an author can reach an audience (as you well know, you podcast listener, you!) But how do authors get on them? Well, there are definitely right and wrong ways to pitch yourself and this episode breaks down both, and also provides information on how you can become a beloved guest.

Direct download: book_to_get_on_pods.mp3
Category:Business -- posted at: 12:00am PDT

Experienced authors know that very few of us make money from book sales. Some know, however, that it's quite possible to make a lot of money if you use your book to build your business. Since most businesses don't exist without clients, this episode breaks down exactly how to use your book to get those clients.

Direct download: clients.mp3
Category:Business -- posted at: 12:00am PDT

Marleen Seegers is the co-founder of 2 Seas Agency, which sells the foreign rights of books by authors such as James Altucher. She's also the host of the Make Books Travel podcast. Her team pays regular visits to international book fairs such as those in Beijing, Turin, Guadalajara, Rio de Janeiro, Sharjah, New York, Leipzig and of course Frankfurt and London, combined with trips to major publishing cities including Paris, Amsterdam, Barcelona, Munich and Berlin.

 

Jealous yet? Well, COVID put a damper in that publishing schedule. Yet Marleen has still managed to thrive—and educate the rest us about how the whole foreign rights think works, which countries like which books and whether or not it really means doing book readings on Greek islands.  Listen to the episode to find out more. 

 

WANT TO BUILD YOUR BRAND WITH A BOOK? GRAB OUR CHEAT SHEET AT WWW.BUILDYOURBRANDWITHABOOK.COM.

Direct download: marleen_Done.mp3
Category:Business -- posted at: 12:00am PDT

Gene Moran has helped myriad clients navigate the murky waters of federal sales. As the Founder and President of Capitol Integration and an active duty Navy Captain, Gene has established himself as an expert who consistently brings agility, creativity and results to companies of all sizes: small startup firms, prime and sub-prime contractors, and large multi-billion dollar public enterprises. He is a proven Navy Financial Manager, designated Joint Specialty Officer and was just named one of top lobbyists of 2020 by the National Institute for Lobbying & Ethics,

 

But to me, he's much more than that; he's a client who I'm thrilled to call a friend. We published his #1 Amazon bestselling book, Pitching the Big Top: How to Master the 3-Ring Circus of Federal Sales, last year and are publishing his second book next year. Why is he doing two books, you ask? Well, you won't have to ask once you listen to this episode.  

 

WANT TO BUILD YOUR BRAND WITH A BOOK? GRAB OUR CHEAT SHEET AT WWW.BUILDYOURBRANDWITHABOOK.COM

Direct download: gene_Done_v2.mp3
Category:Business -- posted at: 12:00am PDT

Whether authors go traditional or indie, we are all faced with the same issue: getting people to actually buy our books. In this episode, I get into the four best methods:

  • Just Ask
  • Be Strategic
  • Reach Out—and Out Again—to Everyone You Know
  • Don’t Expect Strangers to Care

For the show notes, where I break down each of those methods, go to www.launchpadpub.com/blog/buy

Direct download: buy_book.mp3
Category:Business -- posted at: 12:00am PDT

It's the question I'm asked more than any other. In this episode, I get into: 

  • Why is it So Hard to Get on the New York Times Bestseller List?
  • How Many Copies Do You Have to Sell to Hit the List?
  • What Happens If You Try to Game The List?
  • If You Still Want to Get on the List...
  • Here's Why I Don't Think It Matters

For show notes, which break down all of these bits, go to: www.launchpadpub.com/blog/NYT

Direct download: ny_times_bestseller_Done.mp3
Category:Business -- posted at: 7:08pm PDT

Today I'm going to dispel some publishing myths and maybe discourage you a little bit, all in the name of showing you how you can launch a book that will build your brand and your business. But first we have to dispel myths. And so today I am answering a question that came to me from a listener, @michaelcringering is his Instagram handle.

 

Here's the question: “I started submitting to agents in March because I'm hoping to secure someone interested in my novel. I submitted to 153 agents in my genre but heard back from less than 25 percent. With that said and the pandemic raging, should I continue to wait or go ahead and self publish?”

 

TABLE OF CONTENTS:

  • The Caveat: I'm Biased Against Traditional Publishing
  • How Much Does It Matter to You?
  • You Can Publish Your Book Yourself 
  • The Rules with Novels Are Different
  • I Couldn't Make a Living Until I Could Answer the Question: What Do I Want This Book to do For Me?
  • You Have to Get Realistic
  • You Don't Need Them
  • If Your Goal is to Have a Writing Career...

FOR SHOW NOTES, WHICH INCLUDE A TRANSCRIPT, GO TO www.launchpadpub.com/blog/publishing

Direct download: should_I_give_up_on_trad_Done.mp3
Category:Business -- posted at: 12:00am PDT

This is an exciting time for the podcast for several reasons, at least one of which is that WE HAVE A NEW NAME! Yes, this has happened before. Oh yes, AfterPartyPod, Recover Girl, Light Hustler, Struggle to Success and some names I'm forgetting were used at some point. But this is the one we're sticking with and I'm not just saying that!

 

So why this change? Well, in this episode, I explain that since the show was becoming increasingly about how to build your brand with a book, it seemed only right to have a podcast name that reflected it. And now we've got it!

 

I couldn't have asked for a better guest for this pivot, since she's not only a brand builder extraordinaire but also a friend whose book I feel privileged to be able to publish.

 

Katie DePaola is an author, speaker, entrepreneur and the founder of Inner Glow Circle, a company dedicated to helping women entrepreneurs find their glow and live purpose-driven lives.

 

But most relevantly for our show, she is the author of At Least You Look Good: How to Glow Through What You Go Through, the latest release from Launch Pad Publishing. The book is part memoir, part self-help and all love; it's Katie's story about surviving Lyme disease and her brother's death by overdose while building her multi-million dollar business. 

 

Just because I have a guest this week doesn't mean those Q&A or break-the-expert's-strategy-down episodes are no longer. I'll continue alternating different ways of showing you guys how to build your brand with a book, both on my own and with special guests.

 

All of which is to say: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid!

 

WANT TO BUILD YOUR OWN BRAND WITH A BOOK? GO TO WWW.BUILDYOURBRANDWITHABOOK.COM AND GET MY CHEATSHEET ON HOW.

Direct download: katie_dp_Done.mp3
Category:Business -- posted at: 12:00am PDT

Today's episode is another one of those Q&A things, where I'm answering either questions people have sent me about writing and publishing or questions that I'm asked over and over. Today's question is: how do I get my book in book stores?

 

The short answer is: don't rely on your publisher.

 

The longer answer is in this episode.

 

Don't forget: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: book_stores_Done.mp3
Category:Business -- posted at: 12:00am PDT

The word profile used to mean what we looked like from the side. Nowadays it means what we look like online.

 

And for better or worse, this has become increasingly important when it comes to selling and promoting a book. So this week I'm answering a question from a listener that's all about how to build a profile, particularly on Instagram, and why publishers may or may not care.

 

And don't forget: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: ig_followingmp3_Done.mp3
Category:Business -- posted at: 12:00am PDT

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How and when do I come up with a title?

 

The biggest problem I see with authors and titles is that some become so committed to the one they came up with originally that they won't consider changing it to something that's going to resonate with readers more. I break that down and talk about how my titles have changed and which I think should have changed in this episode.

 

And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: title_Done.mp3
Category:Business -- posted at: 12:00am PDT

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How do I become a better writer?

 

The short answer is: write. The longer answer is: write and read. The still longer answer is in this episode.

 

And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: better_writer_Done.mp3
Category:Business -- posted at: 12:00am PDT

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How long should a book be. The short answer is: it depends. The longer answer is that books are getting shorter. Confused yet? Listen to the episode and you won't be.

 

And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: book_length_Done.mp3
Category:Business -- posted at: 12:00am PDT

There's no one like James Altucher. Now I get that there's no one like any of us but there's REALLY no one like James Altucher. The hedge fund manager, podcaster and author of over 20 books has one of the most unique writing voices around—a major reason why his book, Choose Yourself, sold 40,000 copies in its first week of release.

But there are a number of other reasons he sold so many copies and I break those reasons down in this episode. I get into how he hones his writer's voice, controls his destiny, gathers opinions, comes up with unique propositions and then gets media attention for them, spends what he can afford to and—most importantly—never stops writing.

You may not be someone The New York Times writes about when you decide to embrace minimalism but that doesn't mean you can't learn from what he does and apply all the same concepts and techniques to your own book release. In fact, in this episode, I break down exactly how.

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: altucher_ep_Done.mp3
Category:Business -- posted at: 12:00am PDT

Do you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time (Curb Your Enthusiasm) as well as one of the most mainstream shows of all time (The Goldbergs).

 

But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn't sell the number of copies anyone had hoped (and also has an odd name change somewhere between the hardcover and paperback).

 

This episode also has LOTS of digressions into random topics both because Jeff Garlin could be renamed DIgression Garlin and also because we're pals who digress a lot. Listen and digress with us...

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: garlin_Done_v2.mp3
Category:Business -- posted at: 12:00am PDT

Today I'm doing one of those breakdowns of how the experts launch their books (check out my previous one on Tim Ferriss here). And this episode analyzes the moves made by the icon to middle-aged women across the globe: Rachel Hollis. 

 

Rachel has had extraordinary success, by any standards. Her book, Girl Wash Your Face, sold three million copies JUST on Amazon. She hosts a huge conference, has a Netflix documentary and has millions of followers on social media.

 

But this sprightly little thing didn't just waltz into stupendous success. In this episode, I meticulously break down what I believe are the four main reasons she's had such an impact:

1) She knows her audience

2) She makes it about them

3) She's consistent

4) She listens to that audience

 

To understand how she's done that and hear more of my analysis of her many bright moves, check out the episode.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: rachel_hollis_Done_v2.mp3
Category:Business -- posted at: 12:00am PDT

Tim Ferriss needs no introduction. He not only hosts one of the world's most successful podcasts and maintains one of the world's most successful blogs but he was also an early investor in companies like Uber and Shopify and is the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

 

Since there's no one alive who's better at launching books, I decided to do something new for this episode: break down exactly what he does and how he does it. His tactics include reading 50 different books on his book's topic before he even starts writing, offering spectacular launch bonuses for those who buy his books in bulk, attending conferences in order to chat with bloggers and influencers and way too many others to list in this post—so many that you'll soon learn why this required its own episode.

 

If you like this sort of episode, I'd be excited to do more on other people who are brilliant at launching books but would be hard to land on the show. It's fun to research and talk about how someone like Ferriss manages to do what he does (spoiler alert: it doesn't involve just getting lucky). Please let me know in the form of an Itunes review if you want me to do more of these. In the meantime, enjoy this breakdown!

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: tim_ferriss_Done.mp3
Category:Business -- posted at: 12:00am PDT

Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue.

 

So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have added millions of dollars to his bottom line. He also knows how to engineer a fantastic book launch, since he's an expert on generating PR (exhibit A: his 2019 book, Free PR). Exhibit B: his tactics have landed him everywhere from The New York Times to Oprah.

 

In this episode, we talked about how to get the media to care about you (hint: it involves picking up the phone), why to put an 800 number on your book cover and how paying for 1000 copies of your own book to give away may be the smartest business decision you can make.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: cameron_Done.mp3
Category:Business -- posted at: 12:00am PDT