Entrepreneur Publishing Academy

Christina Nicholson has seen all the bad publicity pitches.

 

A former TV anchor who hit "delete" faster than publicists could send her terrible pitches, Nicholson is the CEO of Media Maven, a PR agency that offers an online course and group program to help people get media coverage without having to hire a publicist.

 

Nicholson is also a TEDx speaker and the founder of Podcast Clout, a database for pitching podcasts. And she's offered you—yes you, lucky listener—a 50% off coupon for the service. 

 

To get Christina's list of 16 outlets to pitch, click here. To get the exact pitch that got a newbie on TV in San Diego, click here. To check out her three-day bootcamp to nail a pitch, click here. To find out about her Media Mentoring Program, click here. And to get access to Podcast Clout for 50% off, click here and use the code LEGACY.

 

That's a lot to do but I'm not done yet! Listen in on our conversation about the easiest ways to get PR, how to make a podcast want you, what do after your media appearance and so much more.

 

I also may have talked her out of doing the book she thought she was going to do and talked her into doing a different one.

 

It's all in this episode! Enjoy.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: christina_Done.mp3
Category:Business -- posted at: 12:00am PST

Tony Lyons, the CEO of Skyhorse Publishing, is not one to shy away from controversy.

 

He's known, in fact, for picking up books from other publishers when the authors are "cancelled."

 

I'll be honest...I was scared to record this conversation because the times we live in—where anything you say if you don't subscribe to a certain way of thinking can be an opportunity for others to take you down. But the fact is, I believe that everyone should have a right to say what they believe, even if it's not what I believe, and that a mob mentality approach to scandals doesn't help anyone.

 

And so we got into all of it—how Skyhorse picked up Woody Allen's memoir after Hachette cancelled it, the ways some of his books have lost "likes" when they've been squashed, the money Vanity Fair must have spent punishing him for the Allen book and more. We also talked about which media opportunities can really move the needle in terms of book sales, why newsletter lists matter, how editorially influenced the New York Times bestseller list is and just how few sales you can have to make it on the list...among many other topics.

 

Brace yourself for this one.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: tony_lyons_Done.mp3
Category:Business -- posted at: 12:00am PST

Brian Sachetta is the author and owner of “Get Out of Your Head,” a brand and book series that seeks to help folks overcome anxiety and depression.

 

As a software developer, he combines his experiences in the tech world with previous mental health battles to draw parallels between computer systems and the human mind in order to give readers practical strategies for evading their own psychological demons.

 

His two books—Get Out of Your Head: A Toolkit for Living with and Overcoming Anxiety and Get Out of Your Head Vol. 2: Navigating the Abyss of Depression—are designed to help those struggling with anxiety and depression.

 

In this episode, we had every intention of discussing Amazon glitches and working the back end of the site when publishing trouble arises but we got so into our discussion about trademark troubles, beta readers and how important it is not to trash other writers that I simply didn't allow him to discuss our planned topic. 

 

Juicy stuff here! I think you'll love it. For more about Brian and his books, go to Get Out of Your Head.

 


 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: brian_sach_Done.mp3
Category:Business -- posted at: 12:00am PST

Of all the interviews I've done, the one I'm asked about perhaps the most often is with the iconic Robert Greene.

 

This, of course, is not surprising. Greene is an icon in the writing world—as adored by rappers as he is by intellectual entrepreneurs for his meticulously researched tomes on power, seduction, narcissism and more.

 

What is surprising is what he revealed in this interview—namely, that traditional publishers don't do anything to support authors, why podcast promotion is so important and how listening to "the muse" while you write is one of the worst things you can do.

 

Please soak in this re-release as much as you can. It contains GOLD. 

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Greene_Full.mp3
Category:Business -- posted at: 12:00am PST

Chris Voss is someone who seems to have popped up out of nowhere before beginning to appear everywhere.

 

A former hostage negotiator, Voss watched his New York Times bestselling book, Never Split the Difference, become an instant classic in the business world as entrepreneurs soaked up his tactics. 

 

But how, exactly, did his book skyrocket to the top of bestseller lists and become so highly quotable? Turns out Voss took a very deliberate approach to his book promotion and it paid off handsomely. Spoiler alert: podcast interviews changed the game while book tours did not.

 

Listen to this can't-miss episode re-release to find out more.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Voss_Full.mp3
Category:Business -- posted at: 12:00am PST

Misty McAfee is an author, marketer, real estate agent and delightful human. She's also someone who has some writing out there that could be relaunched—in particular a book on codependence she released in 2015 and a play she released in 2021.

 

In this episode, we went through both and discussed how she could change her title, cover, description, publishing company and more.

 

We also discussed what made her launch the way she did, how to relaunch a book while keeping your existing Amazon reviews and what happens when you dedicate a book to a now ex-husband.

 

Everything we discuss can be applied to your own books so take some notes for either your upcoming launch or a relaunch of any existing book!

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Misty_Full.mp3
Category:Business -- posted at: 12:00am PST

Dan Nicholson graduated summa cum laude from Seattle University with degrees in accounting and information systems before completing a fellowship at the Governmental Accounting Standards Board. He went on to work at Deloitte and various Fortune 500 companies and has been named to CPA Practice Advisor’s 40 Under 40 list of global accountants four times.

 

But, as he might say, blah blah blah.

 

His passion—and what he wrote his book Rigging the Game about—is what he had to unlearn after doing all those impressive things. He poured it all into Certainty U, a program that helps purpose-based entrepreneurs "get lucky."

 

On this episode, we discussed how he was able to sell thousands of copies of a book he hadn't yet written—in short, how he was able to rig the book publishing game. (And how you can, too.)

 

For more about Dan and his book, go to www.riggingamazon.com.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Dan_Nicholson_PPP3.mp3
Category:Business -- posted at: 12:00am PST

Did you launch a book and have it not go according to plan?

 

That's what happened to John Checki, which is why he's the ideal person to feature on my new type of episode, "How to Fix a Broken Book."

 

He released his book, Spend Time and Save Money, in 2020 and while it's served as a business card for his son JJ (they wrote it together), it hasn't moved the needle nearly as much as it could have.

 

And so we discussed how his title, cover, description, byline, publisher name and reviews, among many other things, could be improved.

 

I'm terribly excited about this because even though listeners can't see the Amazon page in discussion (unless you go here), the episode contains so many actionable steps you can take if you're gearing up for a launch (or want to launch your book so successfully that you don't need to consider a re-launch).

 

John said he was going to implement these suggestions for a Thanksgiving relaunch and my plan is to reach out to listeners/subscribers whenever one of the books we've revamped in one of these episodes is relaunched and all support each other. (Except for me, who has been banned from doing Amazon reviews. We get into that in this episode.)

 

Enjoy and learn what not to do, or at least how to fix it. After all, it's never too late to fix a broken book.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM


Many authors are afraid of getting sued.

 

Many authors are confused about copyright. (It's legit confusing.)

 

Many authors don't know that they should establish an LLC.

 

That's why author and attorney Maria Riegger's advice and suggestions were so useful. 

 

In this episode, we talked about how to copyright your book, the risks of writing about someone you know and the importance of setting up an LLC, among many other things.

 

She's also written a book, Legal Issues Authors Must Consider, that's entirely focused on these topics.

 

So dig into this episode. And protect yourself!

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Maria_full.mp3
Category:Business -- posted at: 12:00am PST

Oh, wait a treat this one is!

 

Here you're getting four for the (free!) price of one: a round table interview with four of my clients at ONCE: Barbara Legere, Tamar Hermes, Chris Joseph and Lauren Schwarzfeld on the anxieties and excitement of their first book launch.

 

Only listen if you want to hear the disparate experiences authors have on their first book launch!

 

IF YOU'RE WRITING A NON-FICTION BOOK, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: round_table_full_new.mp3
Category:Business -- posted at: 12:00am PST

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands and marketers looking to build long-term, sustainable audience growth systems.

 

We met five years ago at the World Domination Summit in Portland and I've followed his work religiously ever since. I've had other guests on before to talk about how authors can get booked on podcasts but I wanted to bring him on to talk about how authors can turn their books into podcasts (think Tim Ferriss' Tools of Titans).

 

In this episode, we talked about why you don't just want to make your podcast a rehash of your book but more a jumping off point, a way you could release a podcast while writing your book, thereby making your listeners into beta readers of sorts and how the way to be successful in a book-to-podcast transition is to have a strong thru-line.

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: jeremy_enns_full.mp3
Category:Business -- posted at: 12:00am PST

Boy, does Craig Stanland have a story to tell.

 

It starts with the FBI knocking on his door, followed by two years in prison.

 

But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made.

 

Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently.

 

Find out about that, as well as how he's planning to use videos to launch his next book, in this episode.

 

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: craig_san_full.mp3
Category:Business -- posted at: 12:00am PST

Holly Darling is the owner of Holly Darling HQ, a business that focuses on helping authors create and implement their email marketing strategies to sell more books and build their brand loyalty. 

 

In other words, she was the perfect person for me to interview about why you need to start your author newsletter list now—and the most effective ways to do that.

 

In this episode, we talked about so many things, including but not limited to: which newsletter provider is the best one to start with (hint: it's not Mailchimp), average open rates (and why open rates have been inflated lately), why to be vulnerable in your emails, how and why to split test, whether or not you should re-send emails to subscribers who don't open, where you should put your newsletter sign up in your book and finally why it's great to not have many subscribers.

 

In other words, actionable AF.

 

So dig in. And take action!

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: holly_full.mp3
Category:Business -- posted at: 12:00am PST

Craig Tuch is doing God's work.

 

At least when it comes to the author who really wants Amazon reviews.

 

See, Tuch started a company called Hidden Gems that, among other author services, provides a way for authors to gather reader reviews for their books. As anyone who has managed an Advanced Reader Team can attest, getting people to follow through on actually writing the reviews they've promised is no simple feat. Hidden Gems to the rescue—with very reasonable prices to boot!

 

In this interview, Tuch broke down how he gathered a list of 15,000 avid readers who love to review, why it's good to have bad reviews and how sticky the Amazon review process can be.

 

IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Craig_Tuch_Full.mp3
Category:Business -- posted at: 12:00am PST

Rich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association.

 

He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to anyone who requests it and how writing a book could, theoretically, make an entrepreneur a cool five million.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Rich_finished.mp3
Category:Business -- posted at: 12:00am PST

This solo episode is material from the book I'm currently writing (working title The Entrepreneur’s Guide to Preparing, Promoting and Profiting from Your How-to Book). I'm sharing it with you for several reasons:

 

1) If you're writing a how-to book, you need it. It is all about the WHY, WHAT and WHO of conceptualizing a how-to book.

 

2) I am practicing what I preach in this book, which is SHARE WHAT YOU'RE WORKING on with your audience so the people you're writing it for can give you feedback.

 

On that note, do you want ALL the advance intel about this book? In other words, do you want to be the first to hear about the latest tips and techniques when it comes to preparing for, promoting and profiting from your non-fiction book? Do you want to potentially be included in the book? PLEASE SIGN UP HERE. Excited to share the journey and all the exclusives with you!

 

SIGN UP FOR EXCLUSIVES ABOUT THIS BOOK IN PROGRESS HERE!

Direct download: pod_book_1_full.mp3
Category:Business -- posted at: 12:00am PST

Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

You get it: the guy is POD OBSESSED.

 

So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found especially fascinating is what he had to say about why authors should pass on opportunities to go on certain shows and why appearing on smaller podcasts can be way more beneficial than going on the big ones.

 

Good one! Don't miss it!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Alex_sanfilipo_full.mp3
Category:Business -- posted at: 12:00am PST

Today, in this solo episode, I'm answering the five most common questions first-time authors have. They are:

 

  • Do I need a copyright for my book?
  • How many copies of my book will be printed?
  • If I launched a book, and I didn't sell many copies, should I relaunch it?
  • Should I sell my book only on Amazon?

 

Forgive me, that's four. I honestly thought when I recorded it that it was five. I am truly this bad with numbers. Good thing I can do words, no?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: 5_most_common_questions.mp3
Category:Business -- posted at: 12:00am PST

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:

 

  • Less money spent on ads
  • Less money and time spent on client acquisition
  • Less money spent on PR
  • More effective podcast interviews
  • Less time spent creating content
  • Less time spent coming up with keynotes since they can come from the book
  • Less worrying about the competition, and wondering why someone else got the media hit or speaking gig
  • Numerous opportunities to impress the F out of everyone who hears your best selling author
  • Have the most impressive business card imaginable on you at all times
  • Jump to the front of the line
  • Be a hero to your family (cheesy but true!)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: 11_greatest_benefits.mp3
Category:Business -- posted at: 12:00am PST

This solo episode is focused on the seven biggest mistakes first-time authors make. They are:

 

  • Skimping on cover design
  • Not optimizing book descriptions
  • Not have a reason why/CTA
  • Slacking on editing
  • Not gathering reader reviews
  • Not getting that it's not about them
  • Listening to people who give bad advice once the book is written

 

Listen to get all the deets!

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: 7_biggest_mistakes.mp3
Category:Business -- posted at: 12:00am PST

Scott Duffy is an entrepreneur and business strategist. He is listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance.

 

He's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more.

 

In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Scott_finished.mp3
Category:Business -- posted at: 12:00am PST

Jerry Stahl is the iconic author of Permanent Midnight (made into a movie starring Ben Stiller), among nine other books (among them, OG Dad, Pain Killers, I, Fatty, Perv, Plainclothes Naked, Happy Mutant Baby Pills, Bad Sex on Speed and his latest, Nien Nien: One Man's Tale of Depression, Psychic Torment, and a Bus Tour of the Holocaust).

 

A Pushcart Prize–winning author, Stahl’s work has appeared in Esquire, Vice, The Believer, Tin House, Los Angeles Review of Books and the New York Times, among other places.

 

He also wrote the HBO movie Hemingway & Gellhorn (which earned a Writers Guild Award nomination), Bad Boys II and the cult classic Dr. Caligari and has written on the TV shows Maron, CSI and Escape at Dannemora (for which he received an Emmy nomination).

 

So you get it; he's done a lot. So why does he hate promoting his work so much? And how does he promote his work in spite of that? Find out in our spirited, sarcastic and deeply salacious (no, it's not salacious, I was just in the mood to be alliterative) interview.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: jerry_full.mp3
Category:Business -- posted at: 12:00am PST

Jane Friedman has an icon in the publishing space. With over two decades of experience in the business, she is truly considered the world's leading expert on traditional publishing, self publishing and where the twain shall meet. She's the curator of The Hot Sheet, a biweekly paid newsletter, oversees a wildly popular blog and is also the author of The Business of Being a Writer.

 

In this episode, we discussed how important it is to know what you want your book to do for you, how to get bookstores interested in hosting you, the biggest changes in the publishing industry over the past year and so much more. 

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: jane_friedman_finished.mp3
Category:Business -- posted at: 12:00am PST

Bridget Sampson is a Professor Emeritus of Communication Studies, the author of Communication Secrets for Success and the co-author of Communication Training and Development. She's also a TEDx speaker who helps other people write and deliver their TEDx talks. 

 

All of this made her the perfect person to talk to about how to convert your book into a TEDx talk, whether or not you should outline or write the talk out completely, how to book a TEDx slot, how many times to practice, what to wear and what to do if you bomb, among many other topics.

 

She also shared that people never seem to care that she was a professor for decades but they all care that she has a book and a TEDx talk. So get on it! It's easier than you think.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: bridget_finished.mp3
Category:Business -- posted at: 12:00am PST

Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media.

 

In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist's attention and why someone stealing a Yoo Hoo truck ended up being the best PR Yoo Hoo could get, among many other topics.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: shankman_finished.mp3
Category:Business -- posted at: 12:00am PST

Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a wedding DJ and even a Miss Baltimore Oriole.

But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money.

What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more.

So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode.

GET EXCLUSIVE ACCESS TO MY BESTSELLING BOOK BULLETIN (4 QUICK TIDBITS EVERY THURSDAY), BY GOING TO WWW.BESTSELLINGBOOKBULLETIN.COM

Direct download: bonnie_Done.mp3
Category:Business -- posted at: 12:00am PST

Elizabeth Lyons is the creator of the Book Writing Accelerator and a five-time author whose first book, which she wrote because she couldn't find another book on the topic and really needed it, sold over 20,000 copies.

 

As someone who helps aspiring authors write and publish books, she's become a bit of my comrade-in-arms the past few years, where we regularly text each other questions, concerns and the occasional (or not so occasional) gripe.

 

We have so many feelings and thoughts about publishing, in fact, that in this episode we delve into beginners luck, navigating self-publishing and much more before we get to the meat of it: what to include in your non-fiction book. She breaks down how to start (you write a letter to your reader [genius!]), how to approach your Table of Contents and how to see it through to the end.

 

Did I mention she's a mom of five and super funny?

 

You'll like this one, I promise. (Who are we kidding, you like love all of 'em!)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: liz_lyons_final.mp3
Category:Business -- posted at: 12:00am PST

Ben Mezrich has sold over 10 million copies of his books.

 

And, by the way, that’s not even the impressive part. The impressive part is that he sells EVERY SINGLE ONE OF HIS BOOKS as a movie or TV show; in fact, if Hollywood isn’t interested in the treatment, he doesn’t even write the book.


Mezrich has gotten into this position because of a chance encounter with some MIT students, which led to his writing Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions, which led to Kevin Spacey snapping up the film rights before the book was even out, which led to the book spending over 60 weeks on the New York Times bestseller list.

 

Then there was his book, The Accidental Billionaires, which David Fincher and Aaron Sorkin jumped on as Mezrich was writing the book and which, of course turned into the multi award-nominated movie The Social Network. (Mezrich is the only non-fiction author to have two adaptations open at #1 at the box office.)

He’s written numerous other books, including Bitcoin Billionaires and The Antisocial Network and is also a consulting producer on Billions. Oh, and his most recent book, The Midnight Ridehas an NFT component that already has over 3500 owners.

 

So how does this happen? How does a former struggling novelist become Hollywood’s go to guy pursued by designers who want to dress him for his book tours? And what is the secret to finding the sort of story that makes Hollywood salivate? It’s all in this episode.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: mezrich_final.mp3
Category:Business -- posted at: 12:00am PST

Mike De Luca has, arguably, more experience than anyone else out there when it comes to turning books into movies: three of the four times he's done it (for The Social Network, Moneyball and Captain Phillips), he has been nominated for an Academy Award for Best Picture and the one time he wasn't nominated for one of his book-to-film adaptations, it was for a little movie called 50 Shades of Gray. He's done several other million things in his career, including discovering Paul Thomas Anderson and David Fincher and running New Line studio at the age of 27.

 

But in this episode, we focused on the process of turning a book into a movie—including how producers find out about the books they end up adapting, how much control the author has over the movie and how much money they can make, among many other topics.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Mike_DeLuca.mp3
Category:Business -- posted at: 12:00am PST

Paul Angone had an extremely unusual journey to success as an author.

 

First, he tried to sell a book. For eight years. Nary a bite.

 

Then a blog post he dashed off went viral. Very viral. From there, he was able to sell a book based on that blog post to a publisher. The problem was that he had to finish it in a month.

 

Well that book and the next have sold over 100,000 copies and launched a massive speaking career.

 

But that's not even why I wanted to have him on the podcast. I wanted him on the pod so I could Interview him about the process of turning his book into a course.

 

Listen in on this mega inspiring conversation about how courses and books work symbiotically—and how your reality may end up being even bigger than your dreams.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Paul_Angone.mp3
Category:Business -- posted at: 12:00am PST

While Jeff Kober is a terribly successful actor—having appeared on The Walking Dead, Sons of Anarchy, Shameless, New Girl, NCIS: Los Angeles,  Law & Order: Special Victims Unit, CSI: Crime Scene Investigation, ER, 24, The Closer and Criminal Minds, among many other shows—it is only one of the many things he does. In fact, although he's a good friend that I adore, I will admit right here and now that I've never seen any of his acting. Sorry, Jeff! But that's because I think of him primarily as a gifted meditation teacher and writer.

 

And I am selfishly so grateful that he recently turned his daily newsletter into a book, Embracing Bliss: 108 Daily Meditations. See, for many years, I read his newsletter religiously every morning before meditating and I pretty much curse Jeff every day for making me have to look at my phone to access it. I'm an addict, people! I can't help but get sucked into some stressful email or Instagram rabbit hole when I was just hoping to take in some spiritual truths, Damn it! Well, now that he's made these brilliant daily thoughts into a book, I have no one but myself to blame if I go down an internet rabbit hole before meditating.

 

You can grab your copy of his book of daily thoughts here. You will not regret it—I ordered multiple copies because I plan to give it out as gifts. But before you order it, do listen in on our conversation so you can learn about his process for turning pre-existing content into a book; it involved spreadsheets, consultations with a colleague and a whole lot of reflection on what people respond to (spoiler alert: musings on relationships and love).

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM


Direct download: Jeff_Kober.mp3
Category:Business -- posted at: 12:00am PST

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. 

For one, he's not launching a book to help build his business. 

Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. 

Why, then, you may ask, would I have him on the show? 

Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel. 

If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing. 

Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail. 

When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is. 

WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.

Direct download: jesse_anderson_Done.mp3
Category:Business -- posted at: 12:00am PST

Elle Griffin is the Editor-of-Chief of Utah Business and a freelance journalist and co-founder of Cryptopia, a web3 festival that debuted in 2022.

 

But I most wanted to talk to her about how she's brought her books into the Web 3 world. See, she's not only crowdfunded a novel using crypto but she's publishing her next novel as an NFT series on Twitter.

 

I first became aware of her through Jane Friedman and began subscribing to her Substack. Then I came across this story in Hacker Noon about how she was selling chapters of her book as NFT's. I wanted to know more. And so I reached out to interview her and now my brain is on fire with ways writers can enter the Web 3 world. Yours will be too once you listen to this.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Elle_Griffin.mp3
Category:Business -- posted at: 12:00am PST

Lee Richter is a business, leader, visionary and entrepreneur since the 1990’s who has built and sold several multi-million dollar companies. Lately she's been schooling me on the whole Web 3.0 space—in particular how authors can get into the NFT world.

And that's exactly what we talked about in this episode. She broke down different tactics authors can take—whether it's writing special intros to certain copies of the book, sending physical copies of the book to your NFT buyer, including a free speaking gig along with the digital asset or anything else.

Perhaps more important while it's still only one percent of the population that's engaging in the Web 3.0 world: she tells you how to dip your foot in the water. (Hint: first you approach it as a buyer and then as a personal seller before even trying to mint an NFT for your professional life.) And if you're going "WTF, I don't even know what Web 3.0 MEANS," good news: she defines it at the top of the episode.

To learn more about Lee and the NFT world, go to Go Ask Lee or Global Leaders Collective.

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Lee_Richter.mp3
Category:Business -- posted at: 12:00am PST

This may be the most useful podcast I've ever released. That's because it's with a guy who's an expert on something EVERY author wants: getting people to recommend your book.

 

His name is Rob Fitzpatrick and he's a former programmer who dropped out of grad school to go to YCombinator with his first startup.

 

It's that background—along with his nearly decade and a half of experience as an entrepreneur—that helps make sense of the fact that he's the guy who's seemingly cracked the code on how to write a book that everyone will recommend.

 

He breaks down his process in his latest book, Write Useful Books, and we also get into our decidedly unique story of how we met (in short, he quoted my interview with Chris Voss in Write Useful Books and I didn't see that he credited me and I fired off an email and anyway, listen to the episode and you'll hear what happened next).

 

But that's far less interesting than the methods he describes in this conversation—including how to find beta readers, what to ask them and how to use them to craft a book that's DEEP (Desirable, Effective, Engaging and Polished).

 

How sure is he that his process works? Well, the results speak for themselves. His monthly earnings from his three books are roughly $25k a month, with 1000 copies a week being sold, and, in his words, "growing pretty steadily."

 

I am not being hyperbolic when I say I think this is the most useful interview yet. (Even more than the Chris Voss one Rob quoted!) If I were you, I would literally study the transcript below. (That's what I'm doing.)

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: rob_fitz_Done.mp3
Category:Business -- posted at: 12:00am PST

Becky Robinson has helped launch over 150 books. Now she's launching her first traditionally published book of her own—and it's all about having a lasting impact on your readers.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Becky_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PST

Listen in on my "booktervention" with rehab owner Tim Westbrook about the book he needs to write—and how it will grow his business.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Tim_Westbrook_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PST

GirlZ Interrupted co-hosts and authors Zara Barrie and Dayna Troisi on how to turn an online audience into an audience that buys and reads your book.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Zara-Dayna_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PST

Listen in on my conversation with Soberful author and recovery addict Veronica Valli as we discuss listening to that inner voice that tells you that you need to write a book, getting help from the experts and finding the journalists and bookers who "get" your message.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Veronica_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PST

In this episode, we discussed how authors can get booked on TV and featured in interviews, the secret websites that showcase what sources journalists are looking for and why it's crucial to figure out your angle.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: Kristin_Podcast-DONE.mp3
Category:Business -- posted at: 12:00am PST

Josh Greene helps companies manage how they’re found online. In this episode, we discussed the three steps you should take right now if you want to control what people find when they Google you.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: JoshGreenePodcast-DONE.mp3
Category:Business -- posted at: 12:00am PST

Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins).

We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book. My big takeaway from the interview was, after doing media for over a decade, I had a lot more control over how I was presented than I realized.

For over 32 years, Susan has helped thousands of CEOs, entrepreneurs and thought leaders shine on Oprah, 60 Minutes, Today, Good Morning America, Fresh Air, Marketplace, NPR and CNN—without selling their soul. Her course, The Zen of Fame: Your Genius Gone Viral™, shows people how to promote themselves with integrity and spirit. 

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: susan_Done.mp3
Category:Business -- posted at: 12:00am PST

Topher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top execs with American Express, Microsoft and Google, just to name a few.

 

In this episode, he shared so many gems I'd never heard before—including where authors who have never spoken before can get experience for a reel, the importance of a one-sheet, how to make a book into a speech by using the vignettes in it, why the opening of the speech should not be the same as your first chapter and how to sell your book while speaking without sounding like a douche.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: topher_Done.mp3
Category:Business -- posted at: 12:00am PST

Robert Sikes is one of the sweetest men you'll ever encounter.

And that may not be obvious when you first look at him.

Because, you see, he's a bodybuilder and massive.

And I don't just mean massive in terms of bulk. He's also massively influential in the bodybuilding space, as the leading spokesperson about following a ketogenic diet for bodybuilding. He's a natural ketogenic bodybuilder, author and entrepreneur as well as the CEO and founder of Keto Savage, a health and fitness company that offers coaching, training and nutrition for athletes and bodybuilders. He is also CEO and founder of Keto Brick, a company that produces ketogenic meal replacement bars for efficient nutrition with the highest quality ingredients. And he holds first-in-class titles from his bodybuilding competitions within the OCB and WNBF federations and lives in Northwest Arkansas with his wife Crystal.

I'm truly honored to be able to say Legacy Launch Pad is launching his book, Ketogenic Bodybuilding, this week. And while he has a built-in audience (his podcast alone has millions of downloads), he still has to have a specific plan in place for how to use the book to build his business.

In this episode, we discussed a few specific launch plans (including releasing the first three chapters of his book as podcast episodes) as well as his ideas for how the book will add to his business—specifically, by selling copies with his Keto Brick bars, using a lead magnet to bring readers to a download and his mailing list and teasing out his upcoming online program. But his greatest message is perhaps this: write your book and build your business around what you were most passionate about as a kid.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Direct download: robert_sikes_Done.mp3
Category:Business -- posted at: 12:00am PST

Dr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Direct download: Angela-DONE.mp3
Category:Business -- posted at: 12:00am PST

As an entrepreneur, you might think the best way to build your brand is to write and publish your own book. But have you considered participating in an anthology? In this episode, I discuss the three golden nuggets necessary for an anthology to build your business.

 

WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Direct download: Anthology_1-19-2021-DONE.mp3
Category:Business -- posted at: 12:00am PST

Listen in on my "booktervention" with the genius entrepreneur Joe DeMaria about why on earth he hasn't published a book yet. Recorded on the Wisdom app!

Direct download: Joe-DONE.mp3
Category:Business -- posted at: 12:00am PST

A book is an excellent way to build your brand. But what if you're not a writer? In this premiere episode of the Entrepreneur Publishing Academy podcast I discuss why hiring a company to write and publish it for you is a better idea than you may think.

 

WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Direct download: Paid_Service_1-5-2021-DONE.mp3
Category:Business -- posted at: 12:00am PST

Make no mistake; if you’re an author, you’re an entrepreneur. You’re selling the world on your book, aren’t you? Of course, it’s not as easy as launching a business and then tossing any old book up on Amazon. Entrepreneur Publishing Academy, one of the best publishing podcasts out there, teaches entrepreneurs to publish books on the specific topic and in the specific way that will launch or grow their businesses.

 

The show, which has been named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, among others, is a combination of solo question-and-answer episodes and interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny.

 

Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

Direct download: EPA_TRAILER.mp4
Category:Business -- posted at: 12:00am PST

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