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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: December, 2022
Dec 28, 2022

This solo episode is all about how you can make writing (or finishing) your book your New Year's Resolution.

 

The main points are:

 

  • Give yourself a month in 2023 your first draft will be done
  • Give yourself a daily (or weekly) page count
  • Have accountability
  • Build your audience
  • Don't set yourself up for failure
  • Get clear on your "why"
  • Set up small goals along the way

Listen to get all the deets!

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Dec 21, 2022

Roseanne Cheng is the author of six books, including The Evergreen Author: Master the Art of Book Marketing and Portable Magic: How to Write and Publish a Great Book. The co-founder of Evergreen Authors—an online school that helps authors figure out the business of being a writer—she is also a Pinterest Queen. Or so I have named her.

 

In this episode, she broke down why Pinterest is the mostly-undiscovered platform for book promotion, how to create boards that attract the readers you want, whether you should have a page for yourself as an author or each of your books and so much more.

 

Plus she and her co-founder offer a FREE course on Pinterest that you can get here.

 

How helpful is this? Well, it's about to make me break my Pinterest cherry (will let you know how that works out).

 

It's all in this episode! Enjoy.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Dec 14, 2022

If you hear words (but are they words really?) like "TikTok" and "BookTok" and go, "Ugh" or "I'm too late" or "I'm too old" or anything of the sort, this episode is for you.

 

Shelby Leigh got into the TikTok game relatively late and, in under two years, has sold 40,000 books as a result of her videos (one video in particular sold roughly 7000 copies!) This success has led the poet and mental health advocate not only to traditional publishing deals but also to a career as a book marketer.

 

And she makes the whole thing sound so DO-able! In this episode, she breaks down ways to hook TikTok scrollers, what TikTok "likes," how to grow your account to sell books and why BookTok truly can work for any book genre out there (yes, even yours).

 

Oh, and she sells products (including a $23 TikTok for Authors course) and consults with authors about growing their TikTok accounts. Go to her site to get in on all of it (and check out her TikTok here). Also! Enjoy our conversation, which provides a whole bunch of highly implementable tips and techniques.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Dec 8, 2022

Whitney Gossett is a woman after my own heart.

 

A former literary agent who has sold numerous books to Big 5 publishers (including 26 New York Times bestsellers), she saw that traditional publishing was broken. Rather than lamenting that face, she turned around and created an audio company called Content Capital.

 

In other words, if anyone has her finger on the pulse of how publishing is changing, it's her. That's why I paid attention when she told me her firm belief is that authors should launch podcasts—ideally before they even launch their books.

 

Listen in to find out more about how to record episodes about your book in progress to encourage book pre-orders, why the podcast industry isn't as saturated as you may believe and so much more.

 

If you're looking to launch a podcast—or revamp your existing one—I highly recommend checking out Content Capital's services.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Dec 7, 2022

Whitney Gossett is a woman after my own heart.

 

A former literary agent who has sold numerous books to Big 5 publishers (including 26 New York Times bestsellers), she saw that traditional publishing was broken. Rather than lamenting that face, she turned around and created an audio company called Content Capital.

 

In other words, if anyone has her finger on the pulse of how publishing is changing, it's her. That's why I paid attention when she told me her firm belief is that authors should launch podcasts—ideally before they even launch their books.

 

Listen in to find out more about how to record episodes about your book in progress to encourage book pre-orders, why the podcast industry isn't as saturated as you may believe and so much more.

 

If you're looking to launch a podcast—or revamp your existing one—I highly recommend checking out Content Capital's services.

 

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

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