Amber Vilhauer is a leading digital strategist but she's so much more.
The founder of NGNG (No Guts No Glory) has come up with a system more ingenious than any I've ever seen when it comes to helping authors corral their network to support their book launches. Longtime listeners know that I'm a pretty jaded person who's tough to impress so you know how much it means when I say that when Amber shared her system and copy and videos with me, I was as blown away as I've been by any strategy I've seen during my decades in publishing.
In this episode, she breaks that strategy down by explaining how authors should approach the people they know, what to say when they do and how to make sure that getting support for a book launch is just as much about giving as it is receiving.
WANT TO BUILD YOUR AUTHORITY? GO TO www.ogauthoritypod.com
Jennie Nash is the book coach whisperer.
Or at least that's what I've named her after talking to her. The founder and CEO of Author Accelerator, a company that trains, certifies and supports book coaches so they can help writers do their best work, Nash has helped clients land top agents, six-figure book deals and make both the New York Times and Wall Street Journal bestseller lists.
Also the author of 11 books in three different genres, Nash has certified over 130 coaches. If you've ever thought, "Hey, I might like to be a book coach," get this: the cost for certification is only $2400. If you're instead interested in hiring a coach, listen in on this episode to find out more. You can also find out more about both becoming a coach and hiring one here.
WANT TO BUILD YOUR AUTHORITY? GO TO OGAUTHORITYPOD.COM
Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago.
In short, she's learned how to live a JUICY AF life. And now she's written a book it.
While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to forward-facing voice of freedom from alcohol.
And Allison did it all by giving first. This means that when she locates a podcast she wants to be on, she listens to episodes in the car while sending herself voice notes about how she thinks she could provide something as a guest. She also sends bookers handwritten notes, makes personal videos and, in short, thinks of how she can be of service. As you can imagine, her success rate for getting booked is quite high.
In this episode, she breaks down the giving-first mentality, including a not-to-be-missed method for getting people to actually open your book and not just let it sit on the shelf.
Enjoy this delightful strategy...and delightful woman.
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago.
In short, she's learned how to live a JUICY AF life. And now she's written a book it.
While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to forward-facing voice of freedom from alcohol.
And Allison did it all by giving first. This means that when she locates a podcast she wants to be on, she listens to episodes in the car while sending herself voice notes about how she thinks she could provide something as a guest. She also sends bookers handwritten notes, makes personal videos and, in short, thinks of how she can be of service. As you can imagine, her success rate for getting booked is quite high.
In this episode, she breaks down the giving-first mentality, including a not-to-be-missed method for getting people to actually open your book and not just let it sit on the shelf.
Enjoy this delightful strategy...and delightful woman.
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
The new podcast name debuts with a first-of-its-kind (at least for me) episode: a compilation of thoughts from the different publishing experts who have been on the show.
I was able to get both recorded and written thoughts from a bunch of my favorites, including Dave Chesson, Roseanne Cheng, Amber Vilhauer, Shelby Leigh, Derek Murphy and more. And they talked about everything from social media to AI to taking success into your own hands to so much more.
Give it a listen and get ahead of everything that 2023 has in store for us.
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM