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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: Page 1
May 27, 2020
Chris Voss may be the coolest guy in the world.

 

The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.

 

During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.

 

But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.

 

In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.

 

WANT TO WRITE YOUR OWN BOOK? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM TO GET STARTED.

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