Newport Academy owner Jamison Monroe may look like a successful, dashing Southern gentleman and—well, he is. Not only do we rate Newport as one of the top 10 rehabs in the world but Monroe is a sought-after speaker (yep, that was him at the Aspen Ideas Festival) and frequent subject of articles. There's a reason for this: for all that Monroe was born into privilege, his inner world wasn't always so privileged and so, when he discovered in high school that all the so-called cool kids drank, he dove in head first. School expulsion, cutting, jail, suicidal ideation and many treatment centers followed but after finally getting clean and sober for good, Monroe found his life mission: he opened Orange County-based Newport in 2009 when he was 28 and a second facility in Connecticut in 2013. In this episode, we discuss what it means to be cool, how addiction is a family disease and how kids who hate rehab show up smiling at alumni events, among other topics.