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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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Now displaying: Page 1
May 25, 2022

Ben Mezrich has sold over 10 million copies of his books.

 

And, by the way, that’s not even the impressive part. The impressive part is that he sells EVERY SINGLE ONE OF HIS BOOKS as a movie or TV show; in fact, if Hollywood isn’t interested in the treatment, he doesn’t even write the book.


Mezrich has gotten into this position because of a chance encounter with some MIT students, which led to his writing Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions, which led to Kevin Spacey snapping up the film rights before the book was even out, which led to the book spending over 60 weeks on the New York Times bestseller list.

 

Then there was his book, The Accidental Billionaires, which David Fincher and Aaron Sorkin jumped on as Mezrich was writing the book and which, of course turned into the multi award-nominated movie The Social Network. (Mezrich is the only non-fiction author to have two adaptations open at #1 at the box office.)

He’s written numerous other books, including Bitcoin Billionaires and The Antisocial Network and is also a consulting producer on Billions. Oh, and his most recent book, The Midnight Ridehas an NFT component that already has over 3500 owners.

 

So how does this happen? How does a former struggling novelist become Hollywood’s go to guy pursued by designers who want to dress him for his book tours? And what is the secret to finding the sort of story that makes Hollywood salivate? It’s all in this episode.

 

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