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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: Page 1
May 13, 2020
Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.
 
 
So why would he make the switch from traditional to self with his latest book, The Wedge?
 
 
The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.
 
 
So who is Scott Carney when he's not truthtelling about the publishing industry? Well, his other books include The Red Market and The Enlightenment Trap. He was a contributing editor at Wired for five years and his writing also appears in Mother Jones, Men’s Journal, Playboy, Foreign Policy, Discover, Outside and Fast Company. His work has been covered on NPR and National Geographic TV. He's won a bunch of awards, gives TEDx talks, teaches and does a whole lot more.
 
 
In this episode, we talked about the realities of traditional publishing, why he grabbed the rights to his book back from a major publisher, the ins and outs of audiobook recording and much more.
 
 
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