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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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On Good Authority: Publishing the Book that Will Build Your Business
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Now displaying: Page 3
Mar 9, 2022

Listen in on my conversation with Soberful author and recovery addict Veronica Valli as we discuss listening to that inner voice that tells you that you need to write a book, getting help from the experts and finding the journalists and bookers who "get" your message.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Mar 2, 2022

In this episode, we discussed how authors can get booked on TV and featured in interviews, the secret websites that showcase what sources journalists are looking for and why it's crucial to figure out your angle.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Feb 23, 2022

Josh Greene helps companies manage how they’re found online. In this episode, we discussed the three steps you should take right now if you want to control what people find when they Google you.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Feb 16, 2022

Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins).

We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book. My big takeaway from the interview was, after doing media for over a decade, I had a lot more control over how I was presented than I realized.

For over 32 years, Susan has helped thousands of CEOs, entrepreneurs and thought leaders shine on Oprah, 60 Minutes, Today, Good Morning America, Fresh Air, Marketplace, NPR and CNN—without selling their soul. Her course, The Zen of Fame: Your Genius Gone Viral™, shows people how to promote themselves with integrity and spirit. 

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Feb 9, 2022

Topher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top execs with American Express, Microsoft and Google, just to name a few.

 

In this episode, he shared so many gems I'd never heard before—including where authors who have never spoken before can get experience for a reel, the importance of a one-sheet, how to make a book into a speech by using the vignettes in it, why the opening of the speech should not be the same as your first chapter and how to sell your book while speaking without sounding like a douche.

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Feb 2, 2022

Robert Sikes is one of the sweetest men you'll ever encounter.

And that may not be obvious when you first look at him.

Because, you see, he's a bodybuilder and massive.

And I don't just mean massive in terms of bulk. He's also massively influential in the bodybuilding space, as the leading spokesperson about following a ketogenic diet for bodybuilding. He's a natural ketogenic bodybuilder, author and entrepreneur as well as the CEO and founder of Keto Savage, a health and fitness company that offers coaching, training and nutrition for athletes and bodybuilders. He is also CEO and founder of Keto Brick, a company that produces ketogenic meal replacement bars for efficient nutrition with the highest quality ingredients. And he holds first-in-class titles from his bodybuilding competitions within the OCB and WNBF federations and lives in Northwest Arkansas with his wife Crystal.

I'm truly honored to be able to say Legacy Launch Pad is launching his book, Ketogenic Bodybuilding, this week. And while he has a built-in audience (his podcast alone has millions of downloads), he still has to have a specific plan in place for how to use the book to build his business.

In this episode, we discussed a few specific launch plans (including releasing the first three chapters of his book as podcast episodes) as well as his ideas for how the book will add to his business—specifically, by selling copies with his Keto Brick bars, using a lead magnet to bring readers to a download and his mailing list and teasing out his upcoming online program. But his greatest message is perhaps this: write your book and build your business around what you were most passionate about as a kid.

WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Jan 26, 2022

Dr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book?

 

IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Jan 19, 2022

As an entrepreneur, you might think the best way to build your brand is to write and publish your own book. But have you considered participating in an anthology? In this episode, I discuss the three golden nuggets necessary for an anthology to build your business.

 

WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Jan 12, 2022

Listen in on my "booktervention" with the genius entrepreneur Joe DeMaria about why on earth he hasn't published a book yet. Recorded on the Wisdom app!

Jan 5, 2022

A book is an excellent way to build your brand. But what if you're not a writer? In this premiere episode of the Entrepreneur Publishing Academy podcast I discuss why hiring a company to write and publish it for you is a better idea than you may think.

 

WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM

Dec 29, 2021

It wouldn't be a year-end episode without some sort of a year-end summary. So please enjoy this compilation of 2021's three most popular Launch your Book podcast episodes: How Do I Get Media Attention from my Book? What Did I Learn from the Party Girl Relaunch? and How Do I Throw a Launch Party?

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Dec 22, 2021

In this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

 

 

Dec 15, 2021

To swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Dec 8, 2021

In this episode, Anna draws on her years of experience as an author and publisher to walk you through every aspect—design, story, marketing, cost, tools—necessary to create a great book cover.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Dec 1, 2021

What are the five books Anna recommends this month to Portland's KATU viewers? Find out in this audio version of the TV segment.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Nov 24, 2021

In this episode, actor Brianne Davis tells all about her roman a clef, The Secret Life of a Hollywood Sex and Love Addict, and how it’s launched her massive coaching business and speaking career.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Nov 17, 2021

Listen in on the hilarious virtual event Jeff Garlin and I did with Book Soup and find out why one of the key elements of getting a movie made is to first write the book.

 

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Nov 10, 2021

Ashlea Hearn is a recent college graduate, a 1st Lieutenant in the Army Reserves and the author of Genesis Mortalis, Book 1 of the Take It Trilogy.

She's also my mentee, and a completely delightful one at that. Listen in on our chat, hear how she got her book in countless bookstores and see why I think she's going to take over the world.

WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Nov 3, 2021

Brian D. Meeks writes under his name and the pen name Arthur Byrne. He’s currently working on his 20th novel and has six non-fiction titles, including Mastering Amazon Descriptions: An Author’s Guide. Additionally, he has a thriving author copywriting business.

And he's obsessed with NFTs—and how they fit into the writing world.

In this episode, we talked about how his NFT project has inspired him to love writing again, why he writes some of his books on Facebook and how we can all start selling our writing as NFTs on bitclout, among many other topics (he's what's known in the talking world as a "digressor").

WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Oct 27, 2021

Ed Kressy has a much crazier story than your average addict with a crazy story. He also got a much bigger blurb-er than the average author. We got into both of those things in this episode.

WANT A WEEK'S WORTH OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Oct 20, 2021

Ohhhhh, does your own book launch teach you some lessons and that goes double when it's a re-launch like my recent one for Party Girl.

In this episode, I broke down what went right (fun events out of town, asking someone I knew to help me get in a cool store), what didn't (Launch Squad, I'm talking to you if you said you'd review the book and still haven't!) and what was kinda ehh for the money put out (a publicist). That last question really comes down to...Is this story worth $5k?

Hear the whole rant in this episode!

AND PROVE ME WRONG ABOUT REVIEWS BY BUYING THE BOOK AND REVIEWING IT HERE.

Oct 13, 2021

"Bad Art Friend" is a story that ran in the New York Times last week and it has the publishing world abuzz in a way only the publishing world can be. In this episode, I broke down my thoughts about the scandal and what I think it means for the future of publishing.

 

WANT A WEEK OF FREE WRITING TIPS FROM ME? GO TO WWW.YOURBOOKWRITINGTIPS.COM.

Oct 6, 2021

Erika Schickel author of You’re Not the Boss of Me: Adventures of a Modern Mom (2007) and whose work has appeared in The Los Angeles Times, LA Weekly, Tin House and Salon, discusses the launch of her new book The Big Hurt.

 

WANT TO RECEIVE A TIP A DAY FOR A WEEK THAT WILL GET YOU STARTED WRITING YOUR BOOK? GO TO: WWW.LEGACYLAUNCHPAD.COM/FREE-TIPS

Sep 29, 2021

In this episode, I read the final excerpt from my recently re-released first book, Party Girl.

 

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Sep 22, 2021

In this episode, I'm giving you another excerpt from my recently re-released first book, Party Girl.

 

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

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